Imported from InBerkeley

Berkeley is to energy bars what Detroit is to cars

October 6, 2009 8:46 am by Lance Knobel

Clif BarDavid Gelles explains in the Financial Times the intertwined stories of PowerBar, Clif Bar and Gu. It’s a fascinating story of innovation, entrepreneurship and (seemingly friendly) corporate rivalry.

All were founded in Berkeley. Nestle bought PowerBar in 1999 and moved its base to Glendale in southern California. Clif Bar recently moved to Emeryville. Gu is apparently looking for larger premises, but plans to stay in Berkeley.

1 Comment

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  • http://www.hand-winch.org Hand Winch

    some energy bars are just too sweet for my own taste. is there a sugar free energy bar? “~