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Alice Waters works with Levi’s on print project

August 20, 2010 12:27 pm by Tracey Taylor

Berkeley based food goddess Alice Waters will tonight reveal the fruits of a creative collaboration with Levi’s Workshop, a community print shop run by the jeans maker which invites members of the public to experiment with letterpress, screenprinting and typesetting.

San Francisco non-profit Garden for the Environment (GFE) is also part of the project, as is Waters’ long-time collaborator Sylvan Brackett.

Waters’ contribution is an educational poster which will be distributed to Edible Schoolyard programs nationwide, while the GFE printed an “inspiring broadside” that reveals their simple recipe for “feeling good”. Both projects were printed onsite at the Levi’s Workshop.

The new work will be unveiled tonight at the Levi’s Workshop at 580 Valencia Street from 7-9 p.m.

4 Comments

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  • http://typographica.com Moe Hong

    Too bad the typography is just hideous.

    So many things even a halfway decent typographer would have caught – the weird breaks, the strange numerals and spacing, the unnecessary “www.”

    Why use such a labor-intensive method of printing if you’re not going to produce something even slightly attractive? The beauty of letterpress is lost on this. In fact, it’s totally wasted.

  • Pingback: Alice Waters Unveils Edible Schoolyards Artwork At Levi’s Workshop

  • Whoa Moe!

    Aw Moe, don’t be a shmoe!
    The photo of the poster is squashed out of proportion, it actually looks great when viewed in person.

    Why waste your time making negative comments when it takes so much labor to make them? Not to mention denigrating the work of quite a few dedicated people. What have you done for the community lately?

    And remember letterpress is simply printing, not a cult activity.

  • Jessy Ritter

    I agree with the last post–why be so critical and downright mean about an effort meant to promote health and nutrition among school children, as well as to introduce the art of letterpress to a wider audience? I’m considered to be a fairly experienced letterpress printer and don’t see any problems with the broadside’s design. I applaud this effort!