Understated style: tweeting the Chez Panisse way

Making quick work of a tray of roasted red peppers at Chez Panisse.

Last month Chez Panisse succumbed to social media madness and joined Twitter. But, rather than bombard its already 2,431 followers with promotional messages or daily menu updates, the Alice Waters-owned restaurant is playing it cool and tweeting with the understated style we have come to expect from the team that works with Berkeley’s Slow Food queen.

Wild fennel at Chez Panisse.

Every few days a beautiful photograph will be shared — be it a mother and daughter enjoying a leisurely midday repast, a luxuriant bunch of wild fennel drying on a railing, or a gorgeous trio of decorated Acme loaves, created to celebrate the restaurant’s 40th anniversary.

Given the quality of the images, we were surprised to learn that the photos are snapped by Chez Panisse communications director David Prior on his i-Phone. “We want to keep it simple,” he told Berkeleyside — which is certainly in keeping with the Waters way: the best ingredients, simply prepared.

A birthday present to Chez Panisse from Acme Bread.
"Noon today in the cafe", taken on August 26 at Chez Panisse.

All photos: David Prior.