Berkeley boy gets real in the Whole Foods parking lot

He’s a Berkeley High School alum (class of ’92), his fiancée also attended BHS, and his parents live in Berkeley. He drives a Prius and likes quinoa — and now a music video created by David Wittman, which has some fun at the expense of Whole Food-shopping healthfood nuts (like him), is going viral.

In an interview with occasional Berkeleyside contributor Tanya Jo Miller for CyberFrequencies, Wittman (aka DJ Dave) explains that, although he shot the video at a Whole Foods in west Los Angeles, its tongue-in-cheek message applies just as readily in the Bay Area.

“I have a lot of love for the Bay. I grew up in Berkeley… I couldn’t be happier that people like [the video] up in the Bay.”

Wittman says the video — which is approaching half a million views on YouTube and was recently tweeted by Ryan Seacrest to his 4.6 million Twitter followers — speaks to how we consume things, but it’s also him laughing at himself and people like him who find themselves getting stressed trying to find a parking space at Whole Foods or dealing with irritating fellow shoppers.


The video was created by Wittman’s creative collective, Fog and Smog, which is based out of the Bay Area and Los Angeles. Perhaps Wittman and his friends are following in the footsteps of three other BHS alums who went on to find fame with their Lonely Island music productions?

And what does Whole Foods make of the video? One might imagine a reference in the song to paying $80 for six items might not go down well. “They like it,” Wittman tells Miller. “They think it’s funny, they want to put it on their website, they tweeted it.”

Listen to Miller’s interview with Wittman here.