Ebbett’s Good to Go debuts tonight at Off The Grid

Ebbett's Good to Go comes to Off the Grid. Photo: Shari Washburn

Finally, the local gals get to park their food truck close to home. The duo behind Ebbett’s Good to Go, which currently hawks gourmet sandwiches to the lunchtime office set in Emeryville and San Francisco, will bring their mobile eatery to serve their neighbors at Off The Grid North Berkeley tonight.

Regular readers of this site may recall that these two food-loving moms, who live in Berkeley, set out this time last year to run a lunchtime food truck and still find a way to spend afternoons with their children.

“We both have husbands who work long hours and young kids, so we wanted something that would work with a school pick-up schedule,” Shari Washburn told Berkeleyside right before their launch last year at the Eat Real Festival. “And we did our research and we felt that there wasn’t anywhere in town selling really good sandwiches, so there was a market we could fill.”

Shari Washburn and Suzanne Schafer chief sandwich makers.

And fill it they did, offering gourmet sandwiches like spicy Cuban pulled pork with ham, gruyère, jalapeňo relish and chipotle mayo; Guinness and coffee braised short ribs with horseradish mayo, pickled red onion and watercress; and shredded tofu and Vietnamese-style Banh Mi with house-baked Hodo Soy Beanery tofu, pickled carrots, cucs, piquillo peppers, spicy pesto and sriracha mayo, all served on Acme Bread rolls, all $8.

Washburn, who lives in North Berkeley in walking distance of Off the Grid, is delighted that the baby blue, wood-paneled truck she runs with partner Suzanne Schafer can now show off its stuff in a setting that also includes families (expect a child-friendly grilled cheese on the menu tonight.)

“We’ve been wanting to find a way to join Off The Grid since the beginning but we didn’t have the staff and have had other commitments this summer,” said Washburn. “But we’re good to go now.”

That’s not their only news. The pair celebrated their truck’s one-year anniversary by hiring chef David Elias, who hails from a fine dining background (Hawthorne Lane and Heart in San Francisco, ad hoc in Yountville, Bay Wolf in Oakland), to help take their budding mobile food business to the next level on the culinary front.

The trio know each other personally — all their kids are at the same school together, albeit in different grades. Professionally, they know each other’s work because Ebbett’s is based out of the same commercial kitchen in Emeryville that Elias used for his most recent culinary venture, the pop-up restaurant known as dine@.

Elias is quick to praise what the two amateur cooks have created in a year — a thriving moveable feast operating four days and in several locations a week. He brings a culinary professional perspective and skill set to the curbside setting and says he’s tweaking everything from menus and kitchen management, with the goal to move the business beyond the home-kitchen style start-up. He says he’s streamlining day-to-day systems and bringing up the food production a notch, as well as rolling out more seasonal offerings and weekly specials.

“Whether in fine dining or on a food truck, as a chef, I’m dedicated to delivering truly great food and improving on the food experience every day,” said Elias, who will likely man the van with a crew on Wednesday nights without Washburn and Schafer, whose commitment to work-home balance is admirable in an industry predicated on long, family-unfriendly hours. Washburn and Schafer will be there tonight though, likely with kids in tow, before swim meets and homework make mid-week night work too difficult.

For now, the gameplan is for Ebbett’s to serve up sandwiches every other week at Off The Grid, which takes place on Wednesdays in the North Berkeley Farmers Market space on Shattuck at Rose, from 5-9pm. The truck will also take part in three of the four weekend food truck hubs as part of Off the Grid: Golden Gate Fields, scheduled August 27, September, 3, 10, and 17. (Ebbett’s is off the grid, literally, for the Labor Day weekend.)

The race track events, announced last week, are being billed as the biggest food truck hub ever held in the Bay Area and attendees are encouraged to watch and wager while they scarf down sliders. Think 30 or so trucks, horses, music, and maybe even punters wearing funny hats. Fittingly, given the venue and the event, a hat hawker will be on hand for those who forget their Fedora.

Sarah Henry is the voice behind Lettuce Eat Kale. You can follow her on Twitter and become a fan of Lettuce Eat Kale on Facebook.

Related:
Berkeley Bites: Suzanne Schafer and Shari Washburn, Ebbett’s Good to Go [08.27.11]
Why does the street food scene bypass Berkeley? [10.18.10]
Crowds turn out for Berkeley’s inaugural Off The Grid [06.02.11]
Off The Grid to launch weekly street-food event in Berkeley [05.17.11]
Pop-up restaurants are popping up around town [04.29.11]

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  • lauramenard

    $8 sandwiches ?  seems steep in today’s economy, especially considering their limited overhead.
     
    A similar style sandwich at Slow is $6.50, and they are paying rent.

  • BS

    For whatever reason the prices at OTG are pretty high across the board.  You’d think food trucks would be a low-overhead proposition.  

    Maybe it’s an artifact from mobile catering typically having a captive audience, like $5 hotdogs and $10 beer at the ballpark.  At any rate, this turned me off to OTG also.

  • guest

    While SLOW may pay rent for their storefront location, Ebbett’s pays for commercial kitchen space, a vehicle, insurance and gas and maintenance. I’ve enjoyed my sandwich at SLOW but thought it was a bit small and would have gladly paid a dollar or two more. I haven’t eaten at Ebbett’s so I can’t compare portion size and ingredients.

  • Wendy

    Funny, I read the article and ended up thinking about how innovative these two women were to create this business, not about the price of the sandwiches. You can definitely shop for a better deal. Or better yet, stay home and make it yourself. The same with the outdoor movies in downtown Berkeley — why bother to go when you could stay home and sit on your comfy couch rather than in a parking lot?

     But part of Off the Grid, or the outdoor movies is about socialization, participating in the community, supporting local businesses and trying something different. There is a lot of value to be considered that goes beyond dickering over a few dollars on a sandwich.

  • Bruce Love

    Trucks ain’t cheap to buy, renovate and/or decorate, park, or keep on the road.  Businesses like this (and this one, apparently) do additionally pay rent for a commercial kitchen.   The ambition of a low hours / convenient hours business described in the article is pretty tricky in what is normally a pretty low margin, moderate volume business.   The descriptions of the menu in the article suggest the additional difficulty of too many components to manage (tricky inventory problems and more labor than is perhaps necessary).  (I gather that this is a large part of what Elias hopes to contribute — extra operating hours and a simplified, less labor intensive menu.)

  • grateful

    wow, this does seem like yet another negative comment; I have had sammies from both and feel that the Ebbett’s was bgger but both were certainly worth the $.  I’m happy to support both local businesses.

  • lauramenard

    When did Berkeley become a culture without tolerance for negative judgements?
    This attempt to paint me as whatever  feels like bullying.

    $8 sandwiches are outside my family’s budget.  $6.50 is even pushing it.

    Do you enjoy making an example of those of us challenged in today’s economy.

     

  • Eric

    A friend had the same view on portion size at slow.  

  • http://pulse.yahoo.com/_V6KQTJGAQAZXMNEIKG5LM2IHZU Tizzielish

    I agree with you Laura, on your point that $8 is high for a sandwich. Even with the costs of a truck, it is cheaper than renting and fitting a resaurant.  The whole point of a food truck is to have lower entry into food biz and then to charge prices as higher or higher than stationary stores . .. eight bucks is a little spendy.

    I also agree with your observation that some folks in these forums seem to think that  if they disagree with a comment, it is negative.  But grateful appears to have ignored that his/her comment about your comment was negative.

    We are entitled to our opinion.  I won’t buy anyting at OTG causes the prices seem high to me.  I don’t eaten at SLOW because the prices seem high to me for what you get.

    I get to have my opinions, right, grateful? Or are you the hall monitor given the power to decide which comments are acceptable? And grateful, do you realize your diss of Laura’s comment was, literally, a negative comment?

  • http://pulse.yahoo.com/_V6KQTJGAQAZXMNEIKG5LM2IHZU Tizzielish

    No one has dickered over the price of sandwiches. Some have voiced their thoughts.

    Anyone who seriously believes a food truck has the same or higher business costs than SLOW has never run a retail food biz.

  • http://www.webhamster.com/ The Sharkey

    $8 sounds high for a sandwich, but the price for a full sandwich at Nationally famous Ike’s Place (which doesn’t have seating for customers either) are generally between $8.50 and $14.

    http://www.ilikeikesplace.com/

    It’s priced high enough that *I* certainly wouldn’t visit one of these places regularly (besides, I like making things on my own) but it would appear that $8 is a price that Bay Area residents are willing to pay for a well-made sandwich.

  • Alan Saldich

    Based on my visit to OTG a couple of weeks ago, they are not overpriced – the place was packed with long lines for virtually every truck. I’m no economist, but I think if the prices were too high, there wouldn’t be long lines. That’s not to say that some people  find them too high, and for those folks they can just choose to go elsewhere or as Wendy says, they can just stay home and make their own sandwich. If enough people make that choice, then Ebbett’s will have to lower their prices. Until then… they will probably do ok.

    Seems like there are lots of people willing to pay for the creativity & ingredients that go into these sandwiches, not to mention all the other great food at other trucks and all the fantastic restaurants around here!

  • Shari Washburn

    Hi everyone. Thanks for your feedback. We understand that $8 might be to spendy for some in today’s economy. We often have another choice that is less expensive. And sometime we have specials that are more expensive. Size of the sandwich has some affect on price. Price is also based, in part, on the components of the sandwich and unfortunately, the more sustainable the ingredients (e.g. Niman meats, Acme bread, organic produce, from scratch condiments) the higher the price tag.

    But price is also based on many other things. I want to clear up some misconceptions about food trucks vs. bricks and mortar (B&M). Yes, Slow pays rent. However, we do also. Most trucks rent commercial kitchen space to prep all food or commissary space for storing ingredients safely and parking the truck. I happen to know that our monthly rent EXCEEDS Slow’s rent by at least $300/month. Our rent might cover utilities in the kitchen but we still pay for gas for the truck, propane for the truck’s appliances and truck insurance in addition to the liability insurance that restaurants carry (although our coverage has to be higher to cover flammable fuel on board). We are also subject to limited hours. A B&M like Slow (hours 11:00 – 9:00) has 10 hours to generate revenue. While we now participate in N. Berkeley Off the Grid and some weekend events, the majority of our business is lunch service, in which we are open no more than 11:00 – 2:00  each day. This is the rule for most trucks, rather than the exception. That’s 3 hours for revenue generation. Finally, we pay for Health Department permits in every county in which we operate, as well as business licenses. And then there are event fees, N. Berkeley Off the Grid included. Oh, and I forgot staff wages and federal/state insurance requirements. And never-ending truck repairs. 

    My point is that there are numerous costs for running a retail food business, whether it’s a B&M or a truck.