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Neighbors welcome transformation of eyesore on Arch St.

Beth Emmerich and the mural she is creating on Arch Street. Photo: Sylvia Rubin

By Sylvia Rubin

On a short sleepy stretch of Arch Street, between Eunice and Spruce, a bold jungle-themed mural is materializing on the back wall of a crumbling concrete carport.

It’s the work of Beth Emmerich, a tattoo artist from San Diego, who is filling the space with a giant Ganesh, India’s elephant-headed god.

This is only Emmerich’s second mural ever (the first was a Day of the Dead skeleton in West Oakland). She created that artwork at the corner of Campbell and 24th Streets off Mandela Parkway last June.

A trained fine artist and a tattooist for more than a decade, Emmerich had never spray painted anything before, but she’s a complete convert now. “This is so much quicker than tattooing. I’m having so much fun, I’m really thinking about going in a mural direction with my art. Every time you pick up a different medium, your brain starts working in new ways.’’

Hossein Attar, a tour manager for reggae bands, commissioned the mural. Attar owns the big brown shingle on Eunice and Arch as well as its ugly carport/garage which had become an eyesore. “I’m honored to have Beth do this artwork and the neighbor’s response has been so positive,” he says.

Sarah Meyer, who lives across the street, agrees. “I think it’s amazing, so much better than that dirty wall, and my 3-year-old son now knows what a mural is.”

Attar and Emmerich connected on Facebook after he stumbled upon the Mandela mural a couple of weeks ago. “I was blown away when I saw it,” he said. Emmerich happened to be in town, agreed to stay and work for free in exchange for paint.

The wall of an ugly carport/garage is being transformed with the mural

The Ganesh grows more powerful each day as Emmerich fills in the oranges, purples and golds and expertly contours the ears and trunk. New colors and embellishments appear every few hours; the trunk was bare and now there are leaves; the tusk rings were ivory, and now they’re golden. A background of stenciled palm fronds adds a realistic touch to the almost surreal creature.

So far, Emmerich has been working alone, but she’ll get help this week from fellow members of Few and Far Women, a group of traveling tattoo and graffiti artists. “They’re going to do some lions, tigers, monkeys, whatever they want,’’ she said.

Attar stays out of it — a smart move, it seems. “The more you try and control an artist, the less you’ll get from them,’’ Emmerich says.

She’s committed to that wall, but sometimes the wall isn’t committed to her: The concrete is so old, “it just crumbles in my hands; it’s a real challenge to make this look good,’’ she says. With Queens of the Stone age rocking her iPod, she’s oblivious to the time. She puts on a miner’s cap as day turns into night.

“I’m so new at this,’’ she says. “I used to love brush work and I love tattooing, but as soon as I picked up a spray can, it was all over. This just explodes all over the wall. I feel like Alice looking into this giant world and I’m trying to find the biscuit to lead me through the door.’’

Sylvia Rubin is a freelance writer for the San Francisco Chronicle and lives in Berkeley.

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  • Lhasa7

    This article is kind of a head-scratcher. I only observe one welcoming “neighbor” in the piece (unless we count the 3-year-old). I know I would be less than enthusiastic if this went up across the street from me.

    Following the link to the artist collective shows what appears to be the mural in a more advanced state, with a rather kitschy female figure in place. And a glance at Google maps shows a neighborhood in which this kind of thing seems glaringly conspicuous. Does public art in a residential area involve a permitting process, or are all property owners free to import graffiti artists to decorate the neighborhood?

  • http://berkeley.accountableschools.com/ Berkeley Accountable Schools

    Berkeley’s code does not require a permit for murals.  See section 20.12.020.J, which excludes murals from permitting. A mural becomes a sign if it advertises a business — then it would need a permit.  Also there are restrictions on the size of the artist’s signature, but that’s it.  

    I’m not crazy about some of the murals that have gone up lately, but if I have to pick, I’d rather see the city take a stance against urban blight.  Peeling paint, junker cars — those things concern me more.

    With that said, I notice that the carport on which this mural is painted is described at least twice as “crumbling.”  Maybe Attar should look into that:  ”ugly” is bad; “unsafe” is worse.

  • North Berkeley neighbor

    I live on Arch Street near the site of this mural, & I can attest that all the neighbors I’ve spoken with about it are very happy to have it. Thank you to Beth & Hossein for making our neighborhood a more beautiful place to live!

  • Pauls

    This is my block and we are happy to see the mural. It is a good match to the quan yin shrine another neighbor has just up the street!

  • Lhasa7

    Thanks. Agreed about urban blight. A rather discordant mural (running fox in front of a bunch of crystals: I guess that’s cool if one is new to cannabis) recently arose in my neighborhood, so I was kind of wondering. I’m glad to hear that the neighbors approve in this instance, though it does seem that without a more formalized arbitration process, conflicts could arise around these in the future.

  • http://berkeley.accountableschools.com/ Berkeley Accountable Schools

    It would appear that we are neighbors — I know that mural all too well.  I didn’t catch the cannibis reference though — can you elaborate?

  • Willtheluddite

    Isn’t Spruce parallel to Arch?   Where is it.  Thanks. 

  • Just_Helping_Out

    The reference to “cannibis” in Lhasa7′s comment is merely a snarky comment to the effect that a “fox in front of a bunch of crystals” is something that might have particular appeal to a person who is just discovering the joys of marijuana smoking.  See also “giant trees with wise knowing eyes” and “half-naked, athletic humanoids flying on the backs of dragons.”

  • Joltgrrl

    Arch crosses Spruce just north of Los Angeles Avenue in North Berkekley

  • Ryanromeiser

    I’m glad Berkeley is mural-friendly.  Unlike L.A. where this happened:
    http://boingboing.net/2010/01/29/happy-mural-in-los-a.html

  • Lhasa7

    I can do no more than point to Just_Helping_Out’s magisterial reply.

  • Elizabeth

    Here is the story of Ganesh.  Now, magical thinking aside, I wish for the return of Elephant Pharmacy.

    http://en.wikipedia.org/wiki/Ganesha

  • http://pulse.yahoo.com/_V6KQTJGAQAZXMNEIKG5LM2IHZU Tizzielish

    Thanks for this interesting story, berkeleyside.

  • BerkeleyMom

    I just came across this mural while out walking today and loved it! I took some photos and was thinking of having you ask where in Berkeley is this for the contest but the cat’s out of the bag now. Thanks to the artists!!

  • Anonymous

    When it’s completed and the neighborhood desires to protect and retain this, get a gallon of this on very quickly to protect it : http://www.graffitiremovalinc.com/our-products/graffiti-removal-products#worlds-best-graffiti-coating

  • http://berkeley.accountableschools.com/ Berkeley Accountable Schools

    I spoke to (one of the) artists behind the fox mural as they were out this weekend, doing the second part.   He explained that the mural is based on the Greek myth of the Teumessian Fox — a giant fox that could never be caught.  The myth has it that the fox was pursued by Laelaps, the hound who never failed to catch what he was hunting.  The paradox continued until Zeus turned both to stone and cast them into the stars.

    I also saw a lot of neat new artwork going up last night inside the little gallery on whose wall these murals appear.  They are having an opening this Friday, from 6-10.  I’m pleased to see this kind of creative output in our neighborhood.

  • FewandFar

    We are a collective of women using are talents to beatify our communities. Spray paint is an faster and easier way to apply paint, these ladies also used brushes. It’s just paint that sprays and takes much more skill to use such paint as a opposed to brush. Art is like music you cant stop it so stopping it is impossible! Times are changing expect it :) 

  • Fewandfarevent

    Freedom is what America should be about !