Shop Telegraph to help it recover from fire

A view of the Sequoia Building from Haste Street. Photo: Ira Serkes

Update, 5:18pm: Writing in the Berkeley Voice, Doug Oakley reports that the owner of the Sequoia Building will begin tearing it down Monday, but it remains in danger of collapsing and is a public safety problem until that happens, according to city officials.

Roland Peterson, executive director of the Telegraph Avenue Business Improvement District, tells Oakley that a demolition permit was issued late Wednesday and he has been told that what remains of the structure will be taken down to 29 feet above the ground and everything above that will be demolished.

Original story: The Berkeley Fire Department has determined that all the people who were living at 2441 Haste Street, the large apartment building that went up in flames last week, have been accounted for.

Officials were concerned that not everyone may have escaped the fire at the Sequoia Building, which burned for more than 24 hours. They quickly realized that the building’s 68 official residents were accounted for, but were concerned that “casuals,” i.e. people who stayed in apartments at the Sequoia Building on and off, may have been inside.

“We just wanted to share the good news that Berkeley Fire reports that thanks to great cooperation between multiple agencies and organizations, all 68 residents of 2441 Haste have been accounted for,” Mary Kay Clunies-Ross, Berkeley’s spokeperson, said in an email sent out on Thanksgiving. “There were no firefighter or civilian injuries or fatalities as a result of that building’s five-alarm fire on 11/18.”

Despite the fire that ravaged the nearby Sequoia Building, 150 people turned out Tuesday night to hear author Jonathan Lethem and others talk about Philip K. Dick at Moe's Books. Photo: Moe's

The intersection at Telegraph and Haste has also been partially reopened. Cars traveling west on Haste can now take a left (but not right) turn onto Telegraph.

Local merchants and city officials are encouraging shoppers to visit Telegraph as part of a nationwide “Shop Small’ local business campaign on Saturday. There are more than 200 stores on the street.

“Telegraph Avenue merchants provide quality, unique shopping opportunities for the holidays, and this year is no exception,” City of Berkeley Economic Development Manager Michael Caplan said in a press release. “The holidays are about community, and retailers across Berkeley know this better than anyone. Shopping locally is an easy way to make a difference. Studies show that dollars spent at local, independent businesses re-circulate in the region up to three times more. These days, that can have a big impact.”

For a list of all the merchants on Telegraph Avenue, from Adidas and Amoeba Music, through Moe’s Books and Bill’s Footwear, to 510 Skateboarding, visit Telegraph Live.

The fate of the Sequoia Apartments is still uncertain, although city officials have red-tagged it since it is in danger of collapse. It will either have to be propped up or torn down and rebuilt.

Related:
The Sequoia Building: At heart of Berkeley’s rich heritage [11.23.11]
End of the road for an historic building? [11.22.11]
Friday’s fire “another hit in the face” for Telegraph Avenue [11.21.11]
“Largest fire since 1991″ leaves many locals homeless [11.19.11]
Devastating fire in apartment building, Haste at Telegraph [11.19.11]

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  • Heather W.

    It’s such a beautiful building. I hope it can be shored up and rebuilt. 

  • Mikeydk

    Until Berkeley makes it attractive to shop there, I won’t.  By attractive, I mean easy to park.  Emeryville understands that parking matters.  

  • libraterian

    The owners should team up with Sarachan to devise the most lucrative project possible. Then force it down Berkeley’s throat through the courts and the weight of increasingly rational public opinion; Mercifully ending our inept and expensive experimentation with social planning. 

    Go back and read the opposition’s comments in the minutes of the zoning board hearings for Trader Joe’s. A real treat for those who can laugh and throw up at the same time!

  • Charles_Siegel

    Your plan would keep this site vacant for the 18 years, like the site across the street.

  • Btard

    I prefer the plan where the city creates an economic redevelopment zone and declares eminent domain. Agreed however that we don’t need the usual “all inclusive” political process.

  • http://radar.oreilly.com/2007/09/local-recycle-reuse-hits-a-bur.html The Sharkey

    Unless this fire drove away the scores of teenage bums with pit bulls loitering on the sidewalk and burned down People’s Park and turned it into a parking lot, I won’t be doing any holiday shopping on Telegraph at all. Just like last year, and the year before that, and the year before that, and the…

  • http://radar.oreilly.com/2007/09/local-recycle-reuse-hits-a-bur.html The Sharkey

    Sarachan [hearts] Empty Lots

  • libraterian

    No, Sarachan is a real capitalist determined to out wait our wanna be socialists. 

  • libraterian

    Dead on. Which is why a high end, University embracing, ‘social planning free’ project is perfect. Make that intersection a place where filth feels out of place. 

  • libraterian

    …and Trader Joe’s is still Kragen’s…

  • Charles_Siegel

    It is funny that the people on this site who support Sarachan are:

    – Thomas Lord, who is an anti-development extremist and who is happy
    that the lot on Telegraph and Haste has remained vacant for 18 years.

    – Libraterian, who is so blinded by his hatred for “socialists” and
    “social engineering” that he blames everything on the city government.

    If you wanted Patrick Kennedy or Hudson and McDonald to take over the site of the fire, it would make sense.  They know how to get things done.  But Sarachan????  Do you think Sarachan had anything to do with Trader Joe’s?

    Even with the city’s grueling process and with irrational opposition from neighbors, Hudson and McDonald got Trader Joe’s approved in a few years, while Sarachan’s lot has remained undeveloped for 18 years.

  • Charles_Siegel

    How long do you want to leave this lot empty while you wait?  Ten years?  Twenty years?  Until communism collapses world wide?

    I have news for you.  Communism collapsed 20 years ago.

  • Charles_Siegel

    I was on Telegraph yesterday, and I was surprised by how busy and lively it was.  The closure of this block did not do as much damage as I expected. 

    But I hope they reopen the block in time for the Christmas street closing, beginning Dec. 16. I have bought some very nice stained glass there in the past, and I hope to get more this year. 

    The street usually looks great when it is closed for the Christmas crafts fair, so don’t be discouraged by the perennial kvetches on this site.

  • libraterian

    “I have bought some very nice stained glass there in the past, and I hope to get more this year.”

    That’s a large part of the problem. The Ave’s sidewalks, when not serving as day room for those we’re gradually enabling to death, are a showroom for ’70′s head mementos. 

    For many decades, Telegraph was vibrant part of this university town. Serving the university community’s needs (staff and students) was what sustained and grew those businesses, not chotsky shopping. Unless the Ave. returns to it’s birthright as the commercial gateway to the university, its location, location, location will never be fully leveraged again. 

    Read the much maligned report on UC student views of Telegraph elsewhere on this site. Find the part that says “we UC students hope it never changes so old farts can relive their hippie heydays.” 

  • libraterian

    Tell that to the people at city “planning”

  • libraterian

    “– Libraterian, who is so blinded by his hatred for “socialists” and 
    “social engineering” that he blames everything on the city government.”Try having an idea, not an opinion of my idea. There’s books you could read, classes you could take.  

  • http://radar.oreilly.com/2007/09/local-recycle-reuse-hits-a-bur.html The Sharkey

    A capitalist would develop the lot so that he could start making a profit off the property, not leave it empty and lose money on the investment because of a grudge.

  • http://radar.oreilly.com/2007/09/local-recycle-reuse-hits-a-bur.html The Sharkey

    Sarachan didn’t own that site, and the owner of that site wasn’t leaving it empty and blighted because of a personal grudge.

  • Charles_Siegel

    “books you could read….”

    I have actually written a number of books, including one that was published by a university press after going through peer review and another that is used as a text in a college class. 

    If you would like to know what books I have read on politics, you might look at the footnotes of my history of liberalism, Classical Liberalism.  You will see that I have read all the important authors, beginning with Plato, Aristotle, and Cicero and continuing to our time. 

    How about you?  Have you had a book published by a university press? 

    “Try having an idea, not an opinion of my idea.”

    You are learning one of the facts of internet life: when you spend your time spewing out negativity and insults, you are going to get some negative responses.

  • Charles_Siegel

    I think Berkeleyside should remove nasty ageist comments, just as you would remove nasty racist or sexist comments.

  • http://berkeleyside.com Tracey Taylor

    Done.

  • libraterian

    You get the Putziler for that edit.

  • berkeley resident

    Not sure what this means?  Which lot?  The lot Sarachan owns DOES sit emtpy and let’s not forge the rats!

  • berkeley resident

    Seriously?!

  • Berkeley Resident

    Have you ever met him and talked to him about his lots and ideas?!  If you haven’t, you should pop into Rasputin and try to have a conversation with him.  Priceless!

  • http://radar.oreilly.com/2007/09/local-recycle-reuse-hits-a-bur.html The Sharkey

    I’m referring to the Trader Joe’s lot that libraterian was referring to.

    While libraterian is correct that the neighborhood opposition to the TJ’s building was absurd and disgusting and that the City is at fault for letting it play out for so long, he fails to take into account that Sarachan is wealthy (and weird) enough to be willing to loose millions of dollars in his quest to shut down Amoeba Records.