Berkeley for startups: Perfect or brain drain in action?

Berkeley has a world-class university in its midst. How does that impact the startup culture in the city? Photo: Tracey Taylor

A year ago, then-UC Berkeley visiting professor and startup guru Vivek Wadhwa stood before an audience at Berkeley’s Freight & Salvage Coffeehouse and said Berkeley was a natural location for tech startups — given a few “easy fixes”.

“Berkeley is teeming with brilliant people and brilliant professors. It has the culture, the risk takers and the brains — it just needs an epicenter for start-ups like Silicon Valley has,” he said.

Last month, however, responding to newly released employment figures, Wadhwa told the Bay Citizen that Berkeley had created an atmosphere “so toxic” to business that Cal graduates were moving away after school. “The area’s economic survival is at stake,” he said, citing a brain drain running from the East Bay to San Francisco and the South Bay. Wadhwa himself moved from Berkeley to Silicon Valley to be closer to the action he cares about.

So which is it? Technology is more than computers and software, of course. The East Bay is stronger in biotech and renewable energy. And how would you classify Pixar, in neighboring Emeryville, which is still growing strongly?

Speaking via email to Berkeleyside today, Wadhwa said: “I still believe Berkeley has tremendous potential, but I have seen little progress on making it more entrepreneur friendly. If they have done something, even I haven’t heard about it — and that is probably the case for everyone else in South Bay.”

Vivek Wadhwa: speaks of Berkeley as the ideal spot for startups, with some "easy fixes"

There are tech businesses opening up in Berkeley. The Berkeley Cluster Group, a town-gown initiative to foster startups in Berkeley which organized the talk at which Wadhwa spoke last March, reports that it has signed up around 10 startups for its Berkeley Skydeck incubator-accelerator, which is due to have its official launch later this month.

And non-tech startups are happening in Berkeley all the time: you only need to read Berkeleyside’s weekly Shop Talk column to see the wealth of entrepreneurs — be it coffee purveyors, barbers or bike shop owners — banking on Berkeley to provide them with sustainable livelihoods.

The Berkeleyside Local Business Forum: Startup Berkeley, which takes place on the evening of Monday March 5th, will address these questions — and many more. Its focus will be on improving the climate of innovation and entrepreneurialism in Berkeley.

Panelists include:

• David Hyman, founder and CEO of streaming music service MOG
• June Taylor, founder and CEO of jam maker The Still Room
• Judith Iglehart, chief of staff for Mayor of Berkeley
• Will Wright, creator of The Sims and founder of Stupid Fun Club
• Rauly Butler, senior VP Retail Banking for Mechanics Bank.

We invite you to join the conversation.

The Berkeleyside Local Business Forum 2012 is organized in partnership with Mechanics Bank, and is sponsored by GreenerPrinter. Updates on the Forum will be posted regularly on the Startup Berkeley Forum Facebook page and on Twitter (#BerkForum).

When: Monday March 5th, 7:00- 9:00 pm. Doors open at 6:00 pm (plenty of time before and after for networking).
Where: Freight & Salvage Coffeehouse, 2020 Addison Street in downtown Berkeley. Refreshments, including beer and wine, available to purchase.
Tickets: $10 ($5 for students and seniors), available through Brown Paper Tickets.

Related:
Berkeley Mayor’s Chief of Staff joins Startup Forum panel
[02.08.12] 
Announcing: Berkeleyside Local Business Forum 2012: Startup Berkeley [02.07.12]

Five steps to make Berkeley a high-tech Mecca [03.13.11]

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  • http://www.wadhwa.com Vivek Wadhwa

    Tracey, 10 startups in an incubator is hardly critical mass. Berkeley needs to be attracting hundreds. All it has to do is to offer really cheap office space with Internet connections, some parking, and announce to the world that it welcomes startups. I haven’t seen anything like this happening. This is a wasted opportunity….

  • http://www.facebook.com/profile.php?id=100001721193185 Brad Johnson

    While this is  a very good question, I find the “Berkeley is liberal thus toxic to business” line a little tiring. The same reasoning would lead you to believe that the “Bay Area is liberal thus toxic to business”, yet we have one of the strongest regional economies in the US. San Francisco is hardly a liaise faire utopia, yet computer and biotech companies continue to make decisions to locate in SF as opposed to presumably more “business friendly” cities nearby like San Jose. Wadhwa’s assertion is even more thin when you wonder why a supposed anti-business environment would entice graduates to leave the city. Graduates are not all business owners — most are probably employees and I find it hard to believe they relocate based on a city’s business policies as opposed to schools, quality of life, easy commute, nightlife, etc.
    I live in Berkeley and we have a very robust local economy, from what I can tell. The San Pablo corridor continues to add new, successful businesses, and we already have several great neighborhoods with thriving local business — Gourmet Ghetto, 4th Street, Telegraph, Downtown (yes, downtown), 1/3 of Solano Street.
    To me, the simpler explanation is a bunch of tech firms are already in SF, so that’s where everybody locates. This happens in many industries.  Add to that a young workforce who would generally prefer to live in SF. 

  • Bruce Love

    What about this kind of start-up?

    http://www.kickstarter.com/projects/hop/elevation-dock-the-best-dock-for-iphone

    They’ve raised over $1M in two months from advance-purchase customers.   The product will be machined and assembled in Oregon.  The entrepreneurs in this case spent — I’m guessing — low four figures to win $1M+ in revenue with almost no downside risk.

    Start-up costs for this kind of high-tech innovation are hella low because once good, supporting light-industrial infrastructure is in place, little or no new capital equipment investment is needed. The kinds of factories that machine, finish, laser, etc. this kind of product — at prototype or production stage — are hyper flexible — making this just one member of a species that the same economic infrastructure can support. 

    The biggest financial risk falls on the ones who buy the robots and build the flexible shops that provide services to folks like these iphone dock guys.

  • Stefan Lasiewski

    So which is it?

    That’s not a good question. Wadhwa’s two statements are not mutually exclusive. It is entirely possible for Berkeley to have “the culture, the risk takers and the brains” and yet still have an atmosphere which is “toxic” to business.

    I’ve lived here for 12 years and I have been working at internet startups for most of that time. I have spoken to CEOs, VCs, startup founders and workers about this problem. My impression is that Berkeley is a  bedroom community. Berkeley is a nice place to live and there are many smart people who live here (risk takers, etc), but the businesses and employeers tend to be elsewhere due to a variety of factors (Space, rent, proximity to incubators and VCs, etc)

  • Andrew

    It’s hard for our company to hire designers because we are not located in SF. They’d rather live and work there.

  • http://radar.oreilly.com/2007/09/local-recycle-reuse-hits-a-bur.html The Sharkey

    Piffle! If you’re having trouble finding designers, you’re either looking in the wrong places or asking too much for too little. I know several under-employed designers in San Francisco who would be happy to cross the bridge for full-time work in Berkeley.

  • Starter Upper

    How much does office space cost in Berkeley?  How much does it need to cost?

    If Berkeley has residents who work at startups in SF, isn’t that just as good as having startups in Berkeley?

    My take is that Berkeley is boring.  Nothing is 24 hour.  There are basically zero live music venues.  (F&S is great — if you’re old and want to drop $30 a ticket.)  There are some pubs I love and a few bars and the food is great.  But a humming mid-20s nightlife scene — not so much.

    (Disclaimer: I work for a startup.  I also live in Berkeley.  I’m also kinda old and boring.)

  • Bruce Love

    THIS!  (as the kids these days sometimes say, sorta)

    My take is that Berkeley is boring.  Nothing is 24 hour.  There are
    basically zero live music venues.  (F&S is great — if you’re old
    and want to drop $30 a ticket.)  There are some pubs I love and a few
    bars and the food is great.  But a humming mid-20s nightlife scene –
    not so much.

    (Disclaimer: I work for a startup.  I also live in Berkeley.  I’m also kinda old and boring.)

  • Douglas H Finley

    Of course Berkeley city government is toxic to business.  Ask any business owner who’s tried to get a permit for anything how long it took, the ridiculous kinds of questions he got from city staff (far beyond anything allowed by law), & all the hoops he had to jump through for a routine matter.  The worst combination of NIMBYs, mindless preservationists, & anti-capitalist socialists & communists you’ll find anywhere. 
     

  • Andrew

    Do they focus on application design – interaction design, visual design or creative development?

  • Stefan Lasiewski

    I think that Portland is a magnet for these sorts of projects. Portland is full of smart, creative people there, there is plenty of space, and many startup costs are cheap.

    I’ve spoken to several people who moved from the Bay Area to Portland to start a startup. They say that Portland is a place where they can take a risk, because can fund the startup and still pay the mortgage on their family home at the same time. In Berkeley, too many of us need a stable career so that we can simply pay the rent/mortgage on our house.

    The downside to Portland, according to the founder of PuppetLabs.com and a few others, is that once a company has grown to a certain size, it’s hard to keep finding additional talent. There are several successful startups who started in Portland but moved on to Seattle, LA or the Bay Area. And the converse is also true, skilled people who move to Portland say there aren’t enough jobs.

  • Bruce Love

    I think it’s worth separately contemplating businesses that revolve around manufacturing from those that are more virtual, like PuppetLabs.    That’s why I cited the iphone dock as suggesting a paradigm for West Berkeley’s latent manufacturing capacity.

    Portland’s example in that physical product is inspirational.   Berkeley — in this area of New Manufacturing — should treat it as complementary.   Mutually complementary. 

    As a “vision of possibilities” consider:

    Suppose Berkeley and plenty of other cities had a greater and better organized capacity for this kind of manufacturing, at least at modest scale.   That’s a market maker.  It helpfully separates design — which can take place anywhere — from manufacturing which can take place in a distributed and decentralized way, closer to demand.

    Some guys in Portland invent that dock.  Well, quickly raising over a million bucks on Kickstarter is certainly one way to do it but I question just how repeatable that exact scenario will be.   In a sustained market, perhaps they’d invent it in Portland and do some small-run test marketing in Portland, Berkeley, and elsewhere.  Portland plans –> Berkeley Factory –> Berkeley store.  And it cuts both ways…. Berkeley plans –> Portland Factory –> …..   Then you have regions doing value-added manufacturing and innovators not being tied to one physical market.    As a side effect, regions that host local manufacturing capacity become more economically resilient: import raw materials, export ideas and finished goods.   We’re pretty much doing that already with the manufacturing component segregated to far away developing countries but, as the iPhone dock example shows, new manufacturing technology can and that segregation.

    There are trade-offs, of course.  Distributed and decentralized manufacturing has many advantages but also presents new challenging trade-offs in how we handle logistics, quality control, and markets for so-called intellectual property.  It’s not trivially easy, I admit.  It’s definitely harder than pointing up Berkeley hills and saying “they’ll come up with something, let’s just build them some buildings so we’ll be ready.”

    You seem to me (with the puppetlabs example) to be mostly pointing at the labor issue:  If you want a geographically compact source of labor talent, then you need affordable and good quality living possibilities, along with a “critical mass” of economic opportunity. 

    Absolutely.  I can’t prove it but my own belief is that some of the best moves that Berkeley could make if it really wants to be a start-up hub include encouraging late night entertainment and eating venues, some serious rethinking of the ambitions and priorities of the school district, and more thoughtful forms of housing development.   Oh, plus more venture money — chicken and egg.

  • Graham Freeman

    As a Berkeley-based business owner who recently got some permits from the city, I haven’t run in to what you’re describing.  Sure, the city staff clearly aren’t excited about their jobs, and there’s certainly some room for improvement in making processes more efficient, but all in all it’s much easier and more efficient than the bureaucracy some of my large commercial vendors try to subject me to.

    Of course, our revenues are less than $1M/year, our employees are also co-owners, and we like these things as they are.  We’re not ever going to get in to manufacturing or other businesses that require much in the way of permits.  But, you claim to speak for “any [Berkeley] business owner”, and I am one.

    BTW, speaking of low-risk office space, we’re looking for people to share our West Berkeley office:

    http://blog.eupraxis.coop/2012/03/01/renting-desks-in-west-berkeley/

    -Graham