Benoit Detalle and Marija Jacimovic, a freelance editor and animator, created this adorable film of animated vegetables explaining how Berkeley author Michael Pollan’s “Food Rules” work.
Pollan’s message here is that organic works, especially in the developing world, and we can grow enough good food to feed people if we stop using it for industrial meat operations and biofuel projects.
According to Jacimovic, writing about the film on Viemo, the pair used a mixture of stop-motion and compositing. “Our aim and challenge was to convey the topic in a visually interesting way using a variety of different food products. We made a little table top set up at home and worked on this a little over three weeks,” she said.
The video made it into the top five shortlisted films at the RSA/Nominet Trust Film Competition, for which voting is still open at the time of writing.