A new food line in Berkeley? The Melt opens with fanfare

A long line of customers formed outside The Melt on Thursday. Photo: Lance Knobel

It was only last month that we were talking about Berkeley’s famous food lines, and now it seems another one may have come to town. The Melt, a grilled cheese spot that recently opened on Telegraph Avenue, has already attracted a loyal clientele. It probably helped that on the first day of UC Berkeley’s semester, The Melt was offering a free sandwich combo meal and drink to Cal students. The Cal Marching Band even headed to The Melt to welcome the restaurant to Berkeley.

As tipped by Berkeleyside in May, the fifth branch of the Bay Area chain opened on August 9 at 2400 Telegraph, just a few steps away from Sproul Plaza. The restaurant serves variations on the classic grilled sandwich, including fontina and provolone on garlic bread and pepper jack with jalapenos on sourdough. It’s the brainchild of Jonathan Kaplan, who founded Flip Video.

The Cal Marching Band turned up at The Melt Thursday evening on the occasion of the restaurant’s official grand opening

And the good news for those who don’t fancy standing in line? You can avoid it. Customers who order online or via their smart phone, receive a QR code, then scan it in when they get to the restaurant, and move to the front of the line for pick-up.

But something tells us that waiting in line is all part of the fun for many Berkeley foodies. Look no further than the Cheese Board, Ici Ice Cream and the Thai Temple.

Related:
The food lines of Berkeley: Nosh worth waiting for [07.09.12]

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  • http://blog.digidave.org/ digidave

    I’ve had it once (at the SF location) and it’s really good. Perfect for Telegraph.

  • http://pulse.yahoo.com/_UTAORC2LANQF2ONEFJYXBSITTA bingo

    wait, $9 for a grilled cheese sandwich and a tiny cup of soup?  definitely worthy of a food line.  (puzzled)

    or one could artificially create a food line (a la C.R.E.A.M.) by having an absolutely tiny area which forces the clientele outside onto the streets.

  • Charles_Siegel

    “The Melt was offering a free sandwich combo meal and drink to Cal students.”

    When I saw the line, I didn’t realize they were giving food away for free.

  • Guest

    or one could artificially create a food line (a la C.R.E.A.M.) by having
    an absolutely tiny area which forces the clientele outside onto the
    streets.

    … and Ici and the Cheese Board Pizza Collective.  The last time we visited Ici, it was clear that BFD or some other agency had told them to keep the sidewalks clear and to limit the number of patrons in their shop at any given time.

    (This observation about the size of the stores with long lines was made about the prior article on this subject.  Maybe the editors missed it?)

  • 4Eenie

    I like that rooftop peeping-Tom photo.