Which Berkeley council campaigns shopped local?

Candidates’ expenditure includes creating signs. Photo: Emilie Raguso

With the next round of election finance statements due Thursday, Berkeleyside took a look at which City Council candidates have kept their spending local for campaign materials and services.

Not surprisingly, candidates posted their largest expenses to date for the November 2012 election during the year’s second filing period, from July 1 through Sept. 30. The statements due Thursday will include donations received and expenses from Oct. 1 to Oct. 20.  Statements for all the races are public and can be downloaded from the city’s website.

We focused on spending on campaign paraphernalia, literature and mailings; consultant fees; polling services; professional services; print advertising; and website-related costs. The charts and descriptions below reflect these primary categories, not the entire amount of spending in the period. (Unless otherwise noted, we did not include office expenses, donation-related fees, fundraising event costs, filing statements or campaign workers’ salaries, which, even when combined represented a small part of overall expenditures.)

Most of the candidates in the mayoral race, as well as in the District 2, District 3 and District 5 contests, spent the bulk of their money in the East Bay. Scroll down for details on those four races.

The two exceptions were Mayor Tom Bates and District 5 council candidate Sophie Hahn, who has championed shopping local as one aspect of her platform. (We’ve left out candidates and races for which minimal financial information was available, or whose spending was negligible.)

Spending in the mayor’s race

Of the nearly $20,000 Bates spent in the above-noted categories, $6,000 went to a Washington, D.C.-based research firm for polling and survey research, and $1,670 went to a San Jose-based printer for walk cards to hand out to voters. Nearly $8,000 went to a San Francisco-based firm for consulting fees and lawn signs, $1,600 paid for lawn signs made in Richmond, and the rest (about $2,500) was spent in Berkeley on campaign literature.

Spending in the mayor’s race, July through September 2012. Data Source: City of Berkeley. Graphic: Emilie Raguso

Councilman Kriss Worthington spent the majority, more than $12,000, of his nearly $17,000 in expenses in Berkeley, on brochures and database set-up and management. His campaign spent about $4,300 in Petaluma on election-related literature, and another $300 in Washington, D.C., on web design.

Candidate Jacquelyn McCormick spent more than $6,000 of $10,393 in Berkeley, primarily on campaign literature. [Editor's Note: That amount also includes a $795 payment to Berkeleyside for advertising.] Most of the rest of McCormick’s dollars, about $4,100, went to San Francisco for campaign consulting fees.

Spending in District 2

Incumbent Darryl Moore spent about $1,100 in Berkeley (on literature and walking materials), and another $3,400 in San Leandro on consulting services, of roughly $4,500. Opponent Adolfo Cabral spent his total $336 in expenses in Berkeley on campaign literature and materials, as well as web services. Denisha Delane, who also is running for a council seat in District 2, did not report expenses in the categories noted above. (Her less-than-$800 in fundraising-event costs were, however, spent in Berkeley.)

Spending in District 3

Incumbent Max Anderson spent nearly $3,500 of his reported $6,180 in Berkeley on campaign literature, and paid $1,602 to Sphinx Graphics in Petaluma for the same purpose. Eighty dollars went to an Augusta, GA-based company for robo-calls. Challenger Dmitri Belser spent, in all, nearly $700 on literature (about $420 in Berkeley and $250 in Albany).

Spending in District 5

Incumbent Laurie Capitelli made most of his payments in the East Bay; about $4,300 went to a campaign literature designer in Albany. In Berkeley, Capitelli invested in envelope printing, campaign hats, and mailers, to the tune of nearly $3,700.

Capitelli campaign expenditures, July through September 2012. Data Source: City of Berkeley. Graphic: Emilie Raguso

He spent about $2,000 on a mailer out of Emeryville, and a bit more than that on lawn signs that were printed in Richmond, Calif. Capitelli also spent $825 on San Francisco-based photography services.

Challenger Sophie Hahn, according to her expenditure statements, spent about $42 in Berkeley on campaign costs in the categories noted above. She spent the bulk of her money in San Rafael, about $5,000, on literature costs. Hahn paid a Fairfield, Calif.-based campaign consultant $2,000, and another $1,500 to an Oakland-based campaign consultant.

About $1,555 went to Texas to the Inovar Packaging Group, followed by about $1,000 to Utah (Always Grows Greenhouse Supplies), roughly $520 to Novato in internet-related services, and about $500 to San Francisco for accounting services and a print advertisement.

The Hahn campaign spent about $250 in Emeryville on campaign materials; about $150 at the Arizona-based Dr. Don’s Buttons, Badges, & More; $110 in El Cerrito at Orchard Supply Hardware; and paid $54 to a chocolate fountain sales company based in Idaho.

Hahn campaign expenditures, July through September 2012. Data Source: City of Berkeley. Graphic: Emilie Raguso

Visit Berkeleyside’s Voter’s Edge Berkeley for complete coverage and tracking of the city’s 10 ballot measures. Visit Berkeleyside’s Election 2012 section to see all our coverage in the run-up to Nov. 6.

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  • guest

     As David Manson said: ” It doesn’t seem that an organic pea plant in a 3″ pot is any more or less valuable, or more or less silly, than a light bulb,” and giving out light bulbs was enough to get Fred Weekes in trouble for violating the law in 1992.

  • guest

     I still have a potholder that says that the NRA opposes Don Perata–sent by Perata.  I don’t like the NRA but I didn’t vote for Perata either.

  • EBGuy

    With friends like this… Independent Expenditure Committee Alert.  Berkeley Firefighters Association Local 1227 PAC.  Looks like $3.3k spent on a mailer (10/11/12) in support of Sophie Hahn.  Berkeley Firefighters PAC also gave $250 directly to Kriss Worthington’s campaign on 10/17.

  • Anonymous

    I can easily sell a light bulb, in fact I just bought some today. I suppose you could sell a single pea start in theory but I’m not sure where you would do that. I’m not a Hahn supporter but this just seems birtherish.

  • hilldah

    I don’t understand, what does working outside of Berkeley have to do with buying locally?  If one were to buy locally would that not create more local jobs?

  • guest

    Go ahead and make our nation into the Amazon nation.  Where everyone sits at home, at their computers, and orders everything they need on line.  Sounds like a great place to live.  More to the point of the article, it addresses something that most Berkelyans think is important.  You don’t, so fine.  You have had your say.  If you so despise what Berkeley is all about, why do you even live here?

  • Miguel

    As a Berkeley printer, Autumn Press has done political printing for years, we have printed for many campaigns including a piece for Sophie Hahn through a Marin broker. We are recognized as a leading political printer in California, so yes we do have printers in Berkeley that can do political printing and work 7 days a week during election cycles. We appreciate what we get, and also believe it makes social and economic sense to support our community and local businesses. we also respect the right to do business with whomever one chooses. To make a case between buying in Marin or Richmond or Berkeley seems a bit extreme and seems to miss the point. However lets not use Berkeley printers as scapegoats, if Sophie Hahn had a problem with a printer it’s too bad, but let’s not lump Berkeley printers, denigrate them implying that the reason not to print in Berkeley is because she can’t trust Berkeley printers. If Sophie Hahn wanted to print here, she has choices. So enough of double talk, the allegation of security breach is serious, please don’t use it lightly, it hurts our business and the other hardworking Berkeley printers who care. It is wrong to cast such doubts, it is opportunistic to use other people or businesses to justify a lack of consistency between talk and behavior. 

  • Goodkind

    I’m really proud of Berkeleyside for this article. Thank you for it.
    As for Dist 5 – where I live – at least with Capitelli you know what you get and you get what you see. He is honest and he has managed to streamline permitting (important since Solano Ave used to be so vital and there are way too many empty storefronts right now.) Even though he has been soundly attacked by his opponent as if he were the devil himself, he has refused to dish it back. I like that kind of consensus building character.As for Hahn – I think she speaks out of both sides of her mouth. Lots of platitudes but I don’t trust someone who casts dishonest aspersions on her opposition and sends all her business out of state (much less out of city.) She also is so divisive and right now that feels destructive.Better to have an honest nice guy than a reckless, divisive person who picks fights. So I wanted to vote for a woman – but I’m not going to in this case. Honest and nice isn’t SO bad, really. 
    Oh – and a postscript – I think many of those costs in Richmond are to a well=priced union printer there who makes lawn signs. Perhaps that one is worth a look. 

  • serkes

    Anyone else looking forward to the day after election day?

    Let’s get back to “best food” posts.

    Hoping to move the posts off-topic, I now ask which hamburger place do you like the best?

    Ira …

  • kitty

    Why do you get to define what Berkeley is all about?  I live here too.  p.s. – Berkeley also makes goods and services that people purchase elsewhere.  I happen to run a business with clients all over the country.  If everyone in the country or world bought local, who would buy our goods and services?

  • Lance Cortland

     Sophie’s signs were printed in Texas. That is easily confirmed by checking her campaign expenditure filing. No excuse for that!

  • The Sharkey

    More local jobs in the service industry, I guess? Most of the kinds of jobs we need here in Berkeley – the ones people cross the Bay for – don’t involve storefronts where people buy or sell things to the public.

  • Shirley Issel

    What bothers me is the Hann signs affixed to our beautiful street lamps– with duct tape.  When this is all over and the signs come down, who is going to pay to fix the paint? Is there no respect for our efforts to make our city beautiful?  Sophie Hann, take down those signs.

  • hilldah

    Curious that the Firefighters Union are in favor of measure T but support Sophie who opposes it.  The firefighters’ contract has not been decided yet.  Wonder what Sophie promised them.

  • Guest

    And Hahn gets a big donation from the firefighters about to re-negotiate their contract.  If you are serious about what positive things Capitelli has contributed, check out his website.

  • guest

    Where would you sell a light bulb? On Craigslist? If you could sell a light bulb on Craigslist, you could sell a pea plant there, too. You’d pay at least $2.50 at Berkeley Hort for an organic pea plant in a 3″ pot. Would it be better or worse to clip a $1 bill to each campaign flier, than to put a $2.50 garden plant on top of it?

    A recipient of a gift tends to be favorably disposed toward the giver. They may even feel an obligation to the giver. If the giver is a candidate for office, that would be an inducement to vote for a candidate. Campaigns are supposed to be about persuasion, not inducement. They are supposed to be honest debate about the issues and the candidates. That is why this practice is illegal.

    I don’t see the connection with “birtherish.” “Birther” arguments against President Obama are fictions based on xenophobia and/or racial fears, which proponents refuse to drop regardless of evidence that contradicts their claims. This is just a discussion about a law that is on the books and clearly applies to this situation. It’s not clear that a complaint has been filed or will be, but the law does apply.

  • EBGuy

    With an $80k starting salary, Berkeley firefighters have it pretty good.  Oakland starts at $70k.