Seven years after three veteran journalists launched independent news site Berkeleyside, we are embarking on an exciting new step in our development. In a pioneering move, we are inviting our readers to become shareholders in Berkeleyside through a direct public offering.
Our goal is to raise $800,000 to invest in Berkeleyside so we can build on and improve how we serve Berkeley and the East Bay. The funds will enable us to hire a second full-time reporter, invest in more in-depth journalism, redesign Berkeleyside to be a responsive, mobile-friendly site, and expand our sales and marketing efforts. We want to deliver more 24/7, award-winning journalism, provide a dynamic community forum, and bring people together at world-class events. In just a few weeks, and before a formal announcement, we have already raised more than $160,000. Your investment will allow Berkeleyside to grow and thrive long term.
There are benefits and perks to being a founding investor in Berkeleyside, as well as the satisfaction of being part of a solution to help save journalism at a local level and to keep the powerful accountable — here in a city that has always prided itself on launching pioneering movements.
We believe Berkeleyside is the first news business in the country to make a direct public offering, and we are excited that the model could become a highly visible, national template for independent, local news sites.
Read an article about Berkeleyside’s direct public offering by Nieman Lab, part of the Nieman Foundation for Journalism at Harvard.