By Rob Arias / The E’Ville Eye
Jonas Bernstein is a bit of an Emeryville historian. He should be — he’s been doing business here for 17 years. Like any good business person, he pays attention to what’s going on around him and tries to stay ahead of the curve. His second business in Emeryville took what some would construe as a derogatory reference toward Emeryville, but he decided to own it.
“I took a bit of a gamble naming a pizza place ‘Rotten City’,” said Bernstein, referencing the famous Chief Justice Earl Warren quote. [Originally established as a ‘pleasure town,’ Emeryville was described by Warren” in 1927 as “the rottenest city on the Pacific Coast.”] “It ended up working out OK though,” added Bernstein.
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Rotten City, at 6613 Hollis St., has a loyal following, and pies like its Porchetta (Fresh Mozzarella, Ricotta, Parmigiano, Pork Belly Porchetta and Salsa Verde) have helped put it on the map in a crowded field of competitors. Pizza has, and always will be, popular, but there are still peaks and valleys as burgers moved into the spotlight, followed by fried chicken sandwiches … and who knows what’s next? … Continue reading »