Author Archives: Marissa Guggiana
The Bay Area may be known internationally as a foodie destination, but there are pockets of the region that stand in stark contrast to the world of organic produce, farmers’ markets and artisanal edibles. West Oakland, for example, is what some call a “food desert.” This low-income neighborhood has not sustained a full-service grocery store in years. Now, one man and his grassroots organization hope to change that by opening a “People’s Community Market,” the culmination of many years of groundwork and a lot of vision.
Brahm Ahmadi came to West Oakland more than 10 years ago as a community organizer focused on environmental issues, but he quickly found that the area’s residents were far more concerned with their lack of access to fresh, healthy food. As a result he founded People’s Grocery in 2002.
People’s Grocery is a collection of programs and experiments whose underlying, long-term goal has always been the creation of a brick-and-mortar grocery store — when the time seemed right. Ahmadi, who had no experience in retail, no food background and no history in the neighborhood, knew he had to invest some time into researching the idea and laying the foundation before breaking ground on what is known as the People’s Community Market. … Continue reading »