It's all happening on Fourth Street with two current Berkeley stores, Lululemon and Stella Carakasi, relocating to a new development there, and an incumbent, Flight001, closing up shop.
BODYROK STUDIOS Berkeley is getting fit in all kinds of ways with new gyms and clubs popping up all over town, as Berkeleyside reported in September. Open since late May, BodyRok is in full swing in West Berkeley at 1601 University Ave. (at California). “We are the first franchise location for BodyRok and the first studio in the East Bay,” said owner Caroline Johnson. “Berkeley is the perfect place to introduce ourselves and focus on building a tight-knit community focused on health and fitness.” According to its website, BodyRok offers “high intensity, low impact workouts that will tone, sculpt and redefine your body and mind in just 40-50 minutes. Bring on the heart-pumping music, high-energy instructors, beautiful studios, and your muscles will be pushed to the limit.” With an emphasis on cross-training, the studio is getting rave reviews on “Yelp” and encourages members to sign up in advance or add your name to wait listed classes. BodyRok Studios, 1601 University Ave., Berkeley 94703. Tel: 510-900 9234. Open weekdays, 6 a.m. to 12:45 p.m. (select days) and 4:30-8 p.m. Mon.-Thurs., weekends from 7:30 a.m. to 12 p.m. Connect with them on Facebook, Twitter and Instagram. (more…)
JEREMY’S DEPARTMENT STORE Jeremy’s in the Elmwood is no more. The discounted designer apparel store had been at its 2967 College Ave. (at Ashby) location since the 1990s and closed for good on Nov. 20. According to a farewell letter that was posted on the store’s website, Jeremy’s did not have financial difficulties and was in profit when it shuttered. Owner Jeremy Kidson opened the first Jeremy’s store in 1987 in San Francisco’s South Park. He closed that store last year and made plans to consolidate both the SF and Berkeley stores into a converted church after buying the First Church of Christ Scientist at 1701 Franklin St. in Uptown Oakland. But, according to the East Bay Times, Kidson hit several roadblocks while trying to develop the space for retail, including permit delays, and he ran out of steam on the project. Kidson said: “From here, I will work on establishing a foundation to help kids from underprivileged backgrounds and continue my never-ending pursuit to help the underdog, along with some other ideas I have. I will still be finishing the Franklin building to serve as my home base and maybe even open a little café.” No news yet on new tenants for the vacated space on College and Ashby. (more…)
HG Rugs is closing its West Berkeley store with a liquidation sale after 88 years in business; catch up on this and more local business news.
FARROW & BALL Coming soon to the Fourth Street shopping district is Farrow & Ball in the former home of the Claremont II (Claremont Rug Company) which has since relocated to Rockridge. Farrow & Ball Showroom will specialize in interior and exterior eco-friendly paint finishes, wall coverings, and products for preparation and application. Their website tells us they will have an expert service team on hand to offer advice and design schemes. An in-home color consultancy will also be available. Farrow & Ball, 1813 Fourth St., Berkeley 94710 Open Mon.-Fri. 9 a.m. to 6 p.m., Sat. 10 a.m. to 6 p.m. and Sun. 12-5 p.m. Connect with Farrow & Ball on Facebook, Twitter, Instagram, YouTube and Pinterest.
DIJITAL FIX It seems like the Elmwood is always expanding its assortment of new shops and among them is the newly opened Dijital Fix Design & Electronics. Originally from Brooklyn, the store made its West Coast debut in San Francisco in 2012, and has just opened its Berkeley location. (The spot used to be Collector, which closed over the summer.) What can you hope to find at Dijital Fix? An eclectic mix of widgets and gadgets and thingamajigs that meet at the intersection of fashion, home decor and electronics. It’s at once a curiosity shop and a resource for functional household items, depending on your interests. Dijital Fix has also kept its San Francisco flagship store at 820 Valencia St. near 19th in the Mission. Dijital Fix is at 2950 College Ave. (at Ashby Avenue). Phone: 510-982-5040. Hours: Weekdays, 11 a.m. to 7 p.m, weekends until 9 p.m. Connect with Dijital Fix on Facebook, Instagram, Pinterest, YouTube and Twitter. (more…)
A downtown Berkeley Italian restaurant changes hands; an art shop closes and a popup promises 'endorphins' in the apparel field.
MAD MONK CENTER FOR ANACHRONISTIC MEDIA Ken Sarachan’s Mad Monk Center for Anachronistic Media threw open its doors in April after years of construction. The spacious space at 2454 Telegraph Ave. that formerly housed Cody’s Books now holds thousands of used books and LPs (brought from the basement of Rasputin’s down the street). There are no CDs or DVDs, only “analog” media. Thus the name. Sarachan has said he has plans to install a café and music venue in the space, but those elements have not arrived yet. Bookmarks, T-shirts, and book bags are also on the way. (more…)
BODYROK Fitness studios Bodyrok had their grand opening May 21 at 1601 University Ave. (at California). The studios, which offer stationary bikes and Pilates reformer machines, offer full body sculpt classes (using a blend of Pilates, cardio and weight training), and a variety of cycle classes. Bodyrok says its approach is to “take a traditional reformer workout and turns it up a notch by adding strength training exercises and high-energy music to keep the heart rate up the entire 40-minute class. Our method includes a greater variety of exercises, longer segments and quicker transitions, resulting in a more intense, sweat fueled, fast-paced Pilates workout.” Berkeley is Bodyrok’s fourth location as it has two in San Francisco and one in Carlsbad. Bodyrok is at 1601 University Ave. (at California). Connect with Bodyrok Fitness on Facebook. (more…)
HUCKLEBERRY BICYCLES Huckleberry Bicycles, which has been on Market Street in San Francisco since 2011, has just opened a second location at 2424 Telegraph Ave. in Berkeley (which, until they closed in February, housed MSC Custom Bikes). Huckleberry sells Cannondale, Brompton, All City, Surly, Masi, Salsa, Faraday, Shinola and Spot Brand new bikes, as well as a selection of bags (think Brooks England), apparel (Levi’s, Cadence Collection, Swrve) and shoes. There is a full-service repair shop onsite. The owners are Jonas Jackel, Brian Smith and Zack Stender. Jackel tells us they chose Berkeley because “it’s a great bike city with excellent bicycle infrastructure and strong roots in cycling culture.” Himself a Berkeley resident, Jackel sees potential for another good bike shop here. “The population is growing, and many of the new residents ride their bikes every day,” he said. “We saw an opportunity to succeed here with our unique assortment of products. We have a lot of customers from the East Bay who frequent our SF store, so we thought expanding into this market was a good fit for our business. Asked why Telegraph, Jackel said: “We’re in a great spot to serve the needs of the students, families and young professionals who live in the area. Telegraph has a high volume of foot traffic, and this neighborhood and the adjacent downtown area have high population density and bicycle ridership. All good things for a bike shop.” Huckleberry is now in soft opening and plans a “grand opening sale” May 14-22. All bikes plus select categories will be on sale at both of its stores. Huckleberry Bicycles, 2424 Telegraph Ave., Berkeley 94704 Tel: 510-900 1133. Open Mon.–Fri. 11am-7pm Sat.–Sun. 12am-5pm. Connect with Huckleberry on Facebook, Instagram and Twitter. (more…)
BONE ROOM CLOSING STORE Berkeley’s quirkiest store, The Bone Room, announced on Tuesday that it is closing its brick-and-mortar store on Solano Avenue (which it had already downsized last spring). A place of wonder for children and adults, scientists and artists for more than 30 years, The Bone Room will be focusing on growing its online sales, “hosting more pop-up shops around California, and … increasing our popular literary events,” according a March 22 Facebook post. The store was founded by Ron Cauble, a brilliant scientist and natural historian, who also opened the East Bay Vivarium in West Berkeley. Cauble died in July 2015. The Bone Room will close its doors on June 1, but the post urged fans not to despair: “Fear not, dear Bone Roomers!!! We are NOT closing down, but rather evolving. Keep following us (and turn on our notifications) for sales, special items, Bone Crew antics, videos and more. Your incredible support is what has allowed our shop to grow. Thank you for the years so far, and for the years to come!” Visit The Bone Room’s shop at 1573 Solano Ave. through June 1; visit its website and online store (real bats in lucite, priced at $30 each!); connect with The Bone Room on Facebook.
NEW OWNERS FOR THE FRENCH HOTEL The three-story brick French Hotel on Shattuck Avenue in the Gourmet Ghetto has long been a favorite spot to get an espresso or latte. Now the hotel has a new owner/operator that is planning to renovate the 18-room hotel, make it more upscale, and convert the coffee shop into a bistro. It will be renamed SenS Hotel and Bistro Berkeley. Dean Banks, the associate vice president and director of operations for Prima Donna Hotels, which purchased the property, said standards will be kept high and customers shouldn’t worry, even though the source of the coffee will change. (The hotel and café had been owned and run previously by David “Sandy” Boyd, who operates a number of other coffee shops through his Emeryville-based company Espresso Roma) “It’ll be the same,” said Banks. “I doubt people will taste the difference.” The hotel operator plans to bring in high-quality coffee and add soups, sandwiches, and other menu items, he said. Prima Donna Hotels, which is owned by Michael W.N and Shirley N. Chiu of Los Gatos, will renovate the rooms and decorate them in an east-west style similar to the hotel it operates in Bali in Indonesia. The hotel group also operates the Residence Inn by Marriott in Livermore. It just sold three hotels in Portland, OR, and is building another hotel in Indonesia, said Banks. Watch for the temporary banner out front announcing the new name change. (more…)
© Berkeleyside. All Rights Reserved.