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Tag Archives: Alchemy Collective Cafe
New street banners give Berkeley neighborhoods identity
A number of colorful new street banners have appeared in Berkeley’s Adeline-Ashby and Sacramento Street neighborhoods. They are the result of a city-funded effort to help discrete commercial districts brand themselves and promote what they see as their distinct attributes.
The initiative involved UC Berkeley students interviewing local merchants and Berkeley marketing company Radiant Brands working with property owners in the two areas to help crystalize ideas around the branding and the design for the banners.
“We engaged with stakeholders and held a series of meetings,” said Michael Caplan, Economic Development Manager for the City of Berkeley. … Continue reading »
Alchemy: Co-op café brightens Berkeley strip in transition
Six baristas, who want to be their own bosses and hire no employees, have set up a slip of a shop at the intersection of Adeline Street and Martin Luther King Jr. Way in south Berkeley, adding some much needed quality coffee — along with a warm, groovy vibe — to a neighborhood in transition.
Welcome to the Alchemy Collective Café, which opened its doors in February. The co-operative is located in a small storefront next to the Firehouse Art Collaborative in the Lorin District, home to the new Tuesday farmers’ market, the Black Repertory Theater, Sweet Adeline Bakeshop, and other artisan and artsy haunts.
The owner-workers have already attracted a stream of regulars: serious caffeine aficionados who stop by for a rotating menu of single-origin drip offerings and espresso drinks via Verve Coffee Roasters, and signature house blends courtesy of an in-house roaster. The co-op is manned by Chris Myers, Payam Imani, Eric Thoreson, James Parrish, and Rob Wertheimer; the sixth member, Caleb Wolfson-Seeley, mainly handles the finances. … Continue reading »
Cool Berkeley coffee joints to get your caffeine on
As home to the first Peet’s, opened in 1966, Berkeley has always been a coffee lovers’ town. Espresso, Americano, soy lattes — you can find almost any variation on brewed coffee in almost any neighborhood in Berkeley.
Some call the recent resurgence in coffee connoisseurship the Third Wave of coffee. First came Peet’s. Then came Starbucks. And now there are a host of independent coffee roasters – Blue Bottle, Four Barrel, Ritual, Ecco, Sightglass, and Barefoot among them.
Refinery29, an online fashion and lifestyle magazine, recently ran a feature titled “13 Cool East Bay Coffee Joints To Get Your Caffeine On,” detailing some of the great coffee shops in the region. Four were from Berkeley.
Here’s an excerpt from Angela Tafayo’s piece:
Guerilla Café
Guerilla Café is an earthy café nestled in the heart of Berkeley’s Gourmet Ghetto. Pouring Blue Bottle coffee and boasting a wide range of preparations (from European to Latin American), this spot oozes the worldly vibe that coffee enthusiasts crave. Its noms are nothing to sneeze at either — fresh, healthy ingredients, and a clear view of the kitchen means great food in a warm and cozy environment, marked by a stunning bright-blue mural.
Guerilla Café, 1620 Shattuck Avenue (between Lincoln and Cedar streets), Berkeley; 510-845-2233. … Continue reading »










