Tag Archives: Beer

Cleophus Quealy: A tech start-up approach to beer

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Cleophus Quealy Beer Company has both an unusual name and an origin story that is decidedly different for a craft brewery.

Founders Peter Baker and Dan Watson are software developers who met while working at Google in 2005. A friendship bloomed, and when Baker and Watson were traveling together in Europe, they confirmed a joint love for beer. Five years ago they started brewing together in a garage.

“In some ways we’re trying to follow the tech path of doing a startup and iterating,” Baker explained. “Two years ago we had a showcase event to see if people liked our beer. We wanted to see how people responded to the beer and how we responded to the people.”  … Continue reading »

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Op-ed: Cal should take down beer and athletics billboard

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Has anyone been in the Alta Bates ER on a UC Berkeley football game night? I have, and it is an eye-opening experience of drunkenness and bloody injuries.

I was astonished this week as I headed home from work to see a billboard next to the freeway in Emeryville advertising beer with the Cal Athletics logo. I had noticed a similar billboard a year ago and wrote to the newly appointed Chancellor expressing my concerns. I received a prompt reply … Continue reading »

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