Tag Archives: Berkeley local business

TargetExpress opens in downtown Berkeley with very local customers in mind

Target Express downtown Berkeley. Photo: Tracey Taylor
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Veteran Berkeley dwellers are wont to say that there is nowhere to buy underwear downtown. It’s a complaint that has historically underscored the lack of broad-based retail options in the heart of the city. With the opening of TargetExpress at the corner of  Shattuck and Allston Way today, that is less of a problem, however. One aisle of the 12,000-square-foot store — only the third TargetExpress in the country — offers a selection of men’s briefs and women’s undergarments.

With nearby Cal students in mind, the store also stocks hangers, ironing boards and sheets in its Home section, printer cartridges and legal pads in its Stationery aisle, ready-made margaritas and frozen pizza in the Food section, and — in its gleaming Tech section — wireless routers, speakers and iPads. There is even a small selection of Cal hats and T-shirts for sale.

This should be welcome news for UC Berkeley students, 86.9% of whom, in a 2011 study, expressed a desire for an “all-purpose” store that sold general items — like a Target. … Continue reading »

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