Tag Archives: Cakes and Purls

Shop Talk: The ins and outs of Berkeley businesses

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EMERALD CITY GOWNS   Emerald City Gowns, a “consignment boutique for the glamorous green bride,” moved last month into a space above Zut restaurant on Fourth Street. Owner Emilie Hofmann specializes in “pre-loved” wedding dresses, a concept she was inspired to pursue when she wanted to trade in her own recently worn wedding gown for a different dress for her best friend and could only find a store that met her needs in the Emerald City, aka Seattle. Emerald City Gowns is at 1822 Fourth Street. Hours: Tuesday-Sunday, but note that appointments are required to try on gowns. … Continue reading »

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New downtown Berkeley bakery channels New York

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Marie Sitaro, who opened Cakes and Purls bakery on Allston Way in downtown Berkeley on Saturday, would like everyone to slow down just a little. “We all need to get away from this fast-paced world sometimes,” says the baker who, with her new venture, is hoping to combine her passion for sweet treats with her love of knitting.

The new small-batch bakery offers the types of New York-style pastries Sitaro, who is of Italian heritage, remembers eating as a child growing up in Brooklyn: thick, luscious cheesecakes, seven-layer cookies, and pignoli made with pine nuts. ‘The types of things you don’t see so much here,” she says.

Sitaro worked as a pastry chef under the direction of Jean Georges and is a graduate of Women’s Initiative, which provides high-potential, low-income women with the training, funding and support to start their own businesses. She says she chanced upon the cute brick building in Trumpet Vine Court, around the corner from Jupiter and kitty-corner from Café Panini, and seized the opportunity to lease it when she saw it was for rent. … Continue reading »

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