Tag Archives: Cornerstone Communications

3 years on, city of Berkeley still stuck on social media

Berkeley student Brandon Coleman, shown here during an interview in January with a local TV station, helped find a missing Berkeley man after the Oakland Police Department used alert service Nixle to inform community members about the case. Berkeley Police do not use Nixle. Photo: Mark Coplan
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Nearly three years after Berkeley city staff said the municipality was working on a social media policy to allow for greater transparency and communication, the city still has virtually no online presence apart from its official website.

In the meantime, surrounding cities have taken up the challenge, particularly in the area of crime fighting, with Oakland, Emeryville and Albany using sites like Twitter, Facebook and alert network Nixle to increase the public trust and share information.

Many other Bay Area law enforcement agencies, including the Alameda County district attorney’s office and the San Francisco office of the FBI, are also using social media to various degrees. That’s because social media is widely considered one of the best ways to reach the public, whether the goal is to share breaking news, crime tips or agency successes. … Continue reading »

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Berkeley will spend up to $50K after police chief blunder

BPD Chief Michael Meehan: two outside agencies have been hired by the city after a mistake he made on March 9
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The city of Berkeley has hired a public relations firm at a cost of $24,000 to review the police department’s media policies, bringing the price tag to $49,000 for Police Chief Michael Meehan’s decision to send a sergeant to a reporter’s home in the middle of the night to ask for a change to a story.

Cornerstone Communications, located in Irvine, will audit the police department’s policies on the release of information, make recommendations to ensure the department is following “best practices,” media guidelines, and train police personnel on changing media dynamics, on understanding social media, and media culture.

The firm will talk to police management and reporters who cover the police department, and assess the police department’s reputation in recent news coverage and social media space. The contract was signed on May 1. … Continue reading »

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