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  • Shop Talk: The ins and outs of Berkeley businesses

    PREMIER CRU SHUTS ITS DOORS Premier Cru, the subject of numerous lawsuits over the alleged non-delivery of wine, has shut the doors of its retail store at 1011 University Ave. “We have transitioned to ONLINE SALES only,” reads a sign on the front door. “We apologize for the inconvenience.” The sign says to email pickups@premiercru.net to schedule a time to pick up past orders. The closure is only the latest blow for the high-end wine business owned by Fox Ortega Enterprises, a corporation formed by John Fox and a partner. Premier Cru moved its operations from Emeryville to Berkeley in 2011 and opened a 29,000-square foot, state-of-the-art wine shop designed by architect David Trachtenberg. Premier Cru sold wine through the store, but conducted much of its business through online sales. There are currently $130,000 in unpaid taxes on the building and it has been listed for sale. Gordon Commercial is offering the property, made up of three parcels and three buildings, for $6.8 million (down from $7.5 million). In late October, Berkeleyside reported that seven people had filed numerous lawsuits claiming they were owed more than $3 million. The plaintiffs all said that they had purchased wine from Premier Cru that had never been delivered. Since then, numerous disgruntled customers have come forward and contacted Berkeleyside and other news outlets to report similar issues. Others have filed additional lawsuits. Premier Cru’s owner, Fox, did not respond to a request for a comment. Some unhappy customers have been given refunds. Andrew Matarese, a 25-year-old wine aficionado from New Jersey, received a $12,000 refund from Premier Cru shortly after Berkeleyside ran its article. However, other customers have been repeatedly promised refunds but have received nothing. (more…)