Berkeley's sugary drink consumption has dropped 21% in the wake of the city's soda tax, says study.
Officials voted Tuesday night to step up the fight against sugary drinks in Berkeley.
A new Berkeley "panel of experts" charged with allocating money collected from the city's new soda tax met for the first time Tuesday night.
Berkeley's soda tax generated $116,000 in revenue in its first month of operation, city officials and advocates said Monday.
For us in Berkeley, the historic campaign to pass Measure D (the soda tax) ended on Nov. 4, 2014, when over 76% of Berkeley overwhelmingly voted yes. Yet the campaign has not ended for Big Soda.
As the co-owner of the San Francisco-based Waterloo Beverages company, Camilo Malaver enjoyed doing business in Berkeley. But he did not want anything to do with Berkeley after voters adopted a soda tax in November.
The tally is in: the campaign surrounding Measure D, the one cent per ounce tax on sugary beverages, cost $3,374,155, according to recently filed campaign statements.
Dollar Tree stores in Berkeley have stopped selling soda because of the city's new tax on sugar-sweetened drinks.
A review of Citizen Coke: The Making of Coca-Cola Capitalism, by Bartow J. Elmore
***** (5 out of 5)
The city of Berkeley has put out a call for experts interested in joining a new advisory panel to set spending priorities for “soda tax” dollars approved by voters in November.
Fifty years ago Berkeley birthed the Free Speech Movement when Mario Savio stood atop a police car in the middle of Sproul plaza on the UC Berkeley campus and called for moral action. He shouted out:
The city of Berkeley was basking in glory Wednesday over its passage of the nation’s first soda tax, an accomplishment that the beverage industry dismissed as just a whacky — and inconsequential — victory.
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