Tag Archives: noah alper
Noah Alper, who founded Noah’s Bagels in Berkeley in 1989 — and sold it and five other ventures six years later for $100 million — will be giving a talk this week on Thursday evening at the Berkeley Hub. The serial entrepreneur will share thoughts on his view that “doing good is good for business”.
The Hub is at the David Brower Center. Details of the talk and ticket information can be found at the Hub’s website.
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Noah Alper started his bagel business with a single storefront on College Avenue back in the summer of 1989. Six years later the company, Noah’s Bagels, had expanded to 38 West Coast outlets and was sold to Einstein Bagel Bros. for $100 million dollars.
Talk about a rocket ride from start up to stunning success.
Truth is, though, Alper is a self-described serial entrepreneur who has launched six businesses with mixed results. Early on in his career back East he did a roaring trade selling rustic salad bowls out of the back of his VW bug. And a homewares operation he began in 1971 did well, as did a natural food store he started in 1973, Bread & Circus, now a chain owned by Whole Foods.
But Alper’s venture into the mail-order catalog market, Holy Land Gifts, which sold religious handicrafts imported from Israel to evangelical Christians, was a total bust in the mid-80s. And his kosher Italian Ristorante Raphael lasted only four years in downtown Berkeley before calling it a night in 2007.
So the 64-year-old business consultant knows a thing or two about the ups and downs of an entrepreneur’s life. He shares the lessons he’s learned in his recent book, Business Mensch: Timeless Wisdom for Today’s Entrepreneur, written with Thomas Fields-Meyer. … Continue reading »