Tag Archives: Sequoia Apartments
The deployment of neon-clad “ambassadors” to paint over graffiti, power-wash streets, and sweep sidewalks along Telegraph Avenue is the latest in a series of attempts to revitalize a business district which has seen better days.
The “Big Splash” effort by Kentucky-based firm Block by Block began March 14, kicking off a year-long, $240,000 ambassador pilot program on Telegraph. Ambassadors have been engaged in a similar revitalization effort in downtown Berkeley since early 2012.
Telegraph Avenue — cherished by some for its political history and quirky institutions, and avoided by others for its large transient population and public drug use — has faced steep declines in sales tax revenue over the past several years. Rat-infested empty lots and graffiti-covered vacant storefronts have not helped the situation. … Continue reading »