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  • Shop Talk: The ins and outs of Berkeley businesses

    SLASH DENIM Slash Denim at 2840 College Ave. has reopened its doors two months after a smoky fire damaged the inventory. The store, which sells high-end denim, is adding a mix of vintage clothes from its vintage store downstairs, according to owner Carla Bell. She opened Slash Denim eight years ago and the vintage store 35 years ago. The denim store will still carry new jeans, but will expand its vintage Levi collection, she said. On May 7, a light fixture fell from the ceiling and set part of the wall on fire, said Bell. Two people from the 7-11 store across the street spotted the flames and ran to a nearby fire station. The fire department responded at 4:20 a.m. and quickly extinguished the flames. Slash Denim held a 25%-50% off sale for two months while it was fixing the store, said Bell. The store was not insured, said Bell. (more…)