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Community Cinema at the Rialto Elmwood: Solar Mamas

Solar Mamas
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In late 2004, the Elmwood Theatre — owned at the time by San Carlos Cinemas — closed. I passed the theatre on the way to and from work each day, and, despite the somewhat hopeful message on the marquee (“Closed for Remodel”) I was convinced that the last bucket of spilled popcorn had been swept up there.

Victims of America’s love affair with the multiplex, over 500 single-screen movie theatres around the country had been shuttered over the preceding five years. How could Berkeley’s little neighborhood cinema resist the inexorable market forces working against it? … Continue reading »

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