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  • Shop Talk: The ins and outs of Berkeley businesses

    COMING SOON: MSC CUSTOMS Manhattan’s MSC Customs bicycle and apparel company has opened its first West Coast shop at 2422 Telegraph Ave. The company assembles and sells made-to-order single-speed track bikes. They’re custom-made, meaning customers get to select a variety of trendy pastel and neon shades for the frames, tires, and rims. MSC Customs’ new clothing line is designed for cyclists, so it’s entirely reflective. This is the company’s second location. “We thought the West Coast would be a great move,” said co-owner Thomas Leong. “Berkeley is a great place for riders.” The store soft-opened on Thursday last week and its official opening is Saturday, Nov. 22. And curious shoppers can drop by a grand opening party the day before. Read more at the MSC website. [Hat tip: Ted Friedman] (more…)