Tag Archives: The Juice Bar Collective
Exploring alternative ways to work in the food industry is a hot topic. Last week in San Francisco a sold out Kitchen Table Talks, a monthly panel showcasing local food folk, featured a discussion about successful edible enterprises that haven’t started the conventional route.
Two of the four panelists hailed from Berkeley. Three Stone Hearth‘s Jessica Prentice, previously profiled on Berkeleyside, talked about her cooperative kitchen model. Cathy Goldsmith represented The Cheese Board Collective.
Beyond the obvious culinary connection, each business is unique. What they have in common? A desire to build community — of workers, artisans, and customers — around their real food ventures.
Case in point: The Cheese Board Collective, which has served as a beloved anchor institution in Berkeley’s Gourmet Ghetto for more than 40 years.
Goldsmith, who has a restaurant background, has been a worker-owner at The Cheese Board for 16 years. She likes to say that the collective got going “back in the day” and people who work there do everything “from soup to nuts.” What that means is the 52-year-old finds herself serving cheese one day, rolling out dough the next, dealing with health insurance and other human resource issues on another, along with stocking bread bags, sweeping floors, and scrubbing toilets.
Goldsmith also tends to do the collective’s media outreach, though she declined to be photographed for this story because, perhaps fittingly for a collective owner-worker, she wanted the spotlight to be on the group — which numbers more than 45 — not on any one individual. … Continue reading »
A former ad sales rep for Gourmet magazine (R.I.P.), Lisa Rogovin had what she calls her Eat, Pray, Love moment in 2005, meaning she left an unhappy marriage, sold the house, and embarked on a food-fueled journey around the world, visiting 14 countries (yes, India was in the mix) in seven months.
Before she left on her edible adventure, though, the food enthusiast sowed the seeds for her future happiness, both personally and professionally. She met the man who … Continue reading »
In the travel section of yesterday’s L.A. Times, writer Nancy Hoyt Belcher describes the three-hour walking tour she took of Berkeley’s Gourmet Ghetto courtesy of one of Lisa Rogovin’s culinary excursions.
Belcher bit into Cowgirl Creamery Red Hawk from the Cheese Board, full- and half-sour pickles from Saul’s, bought Sumatra Blue Batak from Peet’s and supped a glass of Merlot from Vintage Berkeley. She also took in the Juice Bar Collective on Vine (pictured above), … Continue reading »