Tag Archives: The Sims

Startup Forum: What does it take to make it in Berkeley?

Forum Panel 2
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What makes a city a magnet for startups? Why do entrepreneurs and financiers flock to the South Bay even though there are so few good places to eat there? Does Berkeley want to be Silicon Valley anyway? (You can guess the answer to that one.) Maybe Berkeley is just not hip enough to attract young talent? Does the city’s red tape makes it too cumbersome to be innovative? And, perhaps most significantly, is there just too much distrust of businesses as they thrive and grow? Perhaps Berkeley should focus on what it already does well: incubating startups then allowing them to fly to pastures new, be that San Francisco or Palo Alto.

All these questions were raised and debated at Berkeleyside’s Startup Berkeley Local Business Forum, last night in downtown Berkeley. An estimated 220 people gathered at the Freight & Salvage to listen and engage directly with two sets of panelists, and to discuss the issues among themselves both before and after the program.

[...View a Photo Gallery of the Startup Berkeley Forum, with photographs taken by Berkeleyside contributing photographer Nancy Rubin...] … Continue reading »

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Announcing: Berkeleyside Local Business Forum 2012 ‘Startup Berkeley’, Monday March 5, 7-9 pm

David Hyman, Founder of Berkeley-based MOG
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Berkeleyside is thrilled to announce that on Monday March 5th we will be hosting the Berkeleyside Local Business Forum 2012: Startup Berkeley.

The Forum’s focus will be the strengths, and weaknesses, of the city of Berkeley for startups. What does it take to turn an idea into a successful business, how can one nurture innovation, and what can be done to improve the startup climate here?

Featured panelists joining the conversation at the Forum include: Will Wright, creator of The Sims and founder of Stupid Fun Club; David Hyman, founder and CEO of streaming music service MOG, June Taylor, founder of jam and marmalade company The Still Room; and Rauly Butler, Senior Vice President Retail at Mechanics Bank.

“An extraordinary amount of innovation comes out of Berkeley in a variety of realms,” said Lance Knobel, one of the founders of Berkeleyside. “But Berkeley is still seen as rough ground for business startups. We want to examine the realities of Berkeley for new business ventures.” … Continue reading »

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Inspired to make The Sims after losing a home

Will Wright
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Will Wright’s home was one of the first to burn in the Oakland-Berkeley Firestorm. His quick thinking in fleeing without delay probably saved his life, and that of his first wife and immediate neighbors whom he took with him. The experience also had another consequence: it inspired him to create what became the best-selling personal computer game in history.

Wright, one of the world’s leading video game designers, sprang to prominence when his company, Maxis, launched Sim City in 1989. Maxis was sold to Electronic Arts in 1997. Wright’s new company, Stupid Fun Club, was formed two years ago and is based in West Berkeley.

The process of assessing his losses and material needs after his home burned down set Wright to thinking about the value of possessions and the promise they hold of fulfillment. Having always been passionate about architecture, he began to develop an idea for a game where players would simulate daily activities in a suburban household, including building a home from scratch: The Sims was born.

Wright’s home was on a ridge on Norfolk Road, very close to the site of the incompletely extinguished grass fire that is believed to have sparked the catastrophic fire that swept through the hills on October 20.

Wright remembers waking up that morning and smelling smoke. … Continue reading »

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