There are currently three openings at Berkeleyside: one full-time job and two short-term internships.
MEMBERSHIP MARKETING MANAGER
Berkeleyside is hiring for an exciting new position. The Membership Marketing Manager will be the point person for Berkeleyside’s significant community of readers and, in particular, our members and investors.
The ideal candidate will be committed to Berkeleyside’s mission of “breaking news and building community.” You’ll be motivated by ambitious goals and you’ll be rewarded for meeting them. And you’ll enjoy being part of an enthusiastic team.
Engaging with our community through our site and at live events is integral to Berkeleyside’s core mission. The job offers the opportunity to work on the front lines of a new phase of journalism: that of community engagement and reader-supported reporting, where news media work to earn and maintain public trust. Berkeleyside has a large, engaged community of readers and we believe the future of our organization lies in that community.
The Membership Marketing Manager is responsible for overseeing and communicating with Berkeleyside investors, and for growing and communicating with our members. This will be done by cultivating relationships with existing and new members, building the membership base, and planning and executing successful live events and other strategic engagement opportunities.
Berkeleyside members are readers who support our organization with any level of financial contribution. Berkeleyside’s 250+ investors are readers who are investing in our ongoing, pioneering direct public offering. Berkeleyside is the first news organization in the country to take this approach. [Read more about it at Nieman Lab and in the San Francisco Chronicle.]
- Create and implement a strategy to generate revenue by recruiting new members and meeting clearly defined targets.
- Develop member, investor and event attendee databases and mailing lists.
- Enhance the existing membership program to provide a more compelling offering and encourage growth. This could include members-only events, newsletters, special offers and editorial team access.
- Help Berkeleyside diversify its membership community, as well as its broader community of readers.
- Initiate and draft regular membership-building campaigns.
- Help create an online membership hub, where readers can find out more about membership and its benefits and sign up to become members.
- Be the point person to answer questions from members and investors.
- Act as a conduit between members and reporting staff to identify story ideas and potential audience collaborations.
- Run regular membership revenue reports based on CRM data.
- Help organize and market Berkeleyside events, including the annual Uncharted Berkeley Festival of Ideas.
- Help initiate and organize member-only and investor-only live and online events.
- Initiate and develop new ideas to gain reader trust and support.
- Be a Berkeleyside ambassador in the community and further afield.
Berkeleyside has achieved a national reputation as a pioneering site for local journalism. Reader engagement with Berkeleyside is already extraordinarily high. We believe the membership program, as well as community engagement, can grow strongly and set the standard for many news organizations.
The strength of our community work prompted an invitation to be studied by, and work with, the Membership Puzzle Project. The project was founded by NYU Professor of Journalism Jay Rosen and pioneering Dutch news nonprofit De Correspondent.
Our innovative work with members and direct public offering (DPO) were recognized with the award of a grant by the Lenfest Institute for Journalism — a nonprofit whose mission is to “develop and support sustainable business models for great local journalism.” Other news sites are looking to follow Berkeleyside’s lead and launch their own DPOs. The Membership Manager will help us do so.
- Marketing experience: You have 3-5 years of experience providing effective sales, and/or operational coordination in a fast-paced, entrepreneurial setting, especially in a revenue-driving role. Membership and/or subscription sales experience is particularly important. Experience running databases (we use Kindful), creating email marketing campaigns (Mailchimp), and managing social media marketing and advertising.
- Membership program experience preferable: Working on a membership program of some form and building revenue through membership. Comfortable with subscriptions and membership models, setting revenue goals and asking for money.
- Event planning experience preferable: Helping to initiate event ideas; organizing venues, catering, ticketing, on-site planning, etc.
- Passion for journalism and local news and being part of a much-loved East Bay community resource.
- Passion for community engagement and community organizing
- A self-starter who will relish working as part of a small team in a fast-paced, entrepreneurial environment.
- Ability to multitask and prioritize.
- Impact-driven: You have experience measuring yourself against goals.
- Methodical: Your working style is about creating order and planning ahead. You think systematically and excel at establishing elegant processes.
- Skilled communicator: You’re a great listener, and an effective speaker and writer. You are empathetic, confident and resourceful when reaching out to new people, and great at developing relationships with a wide range of people with different styles. You listen carefully to what is said (and what isn’t said) and you bring those signals into your solutions and your collaborations.
- Detail-oriented: You have excellent organizational skills, and are adept at anticipating and resolving issues before they problems. You like creating structure in your work.
- Flexibility: You are able to manage a diverse set of team needs, and aren’t phased by stepping out your comfort zone to help the team reach its goals.
This is a full-time position. Berkeleyside’s offices are in downtown Berkeley. Berkeleyside is an Equal Opportunity Employer — people of color, people with disabilities, and LGBT candidates are strongly encouraged to apply. We are committed to a diverse workplace, and to supporting our staff with ongoing career development opportunities, including in-house mentoring and external training. Salary will be commensurate with experience. Benefits include health insurance; 401 (k) retirement savings scheme; flexible work hours; being based out of co-working space WeWork with its cool working spaces, free coffee, tea on on-tap beer; and working within a small friendly, collaborative team.
Launched in late 2009 by three journalists, Berkeleyside is Berkeley, California’s independently owned local news site, reporting on Berkeley and the East Bay. A pioneer in online local journalism, in 2017 Berkeleyside averaged more than 1 million pageviews and more than 400,000 unique visitors monthly.
Berkeleyside produces the annual Uncharted: The Berkeley Festival of Ideas. Uncharted was founded in 2013 as the Bay Area’s first ideas festival. It brings some of the world’s great thinkers to Berkeley for two thrilling days of discussion, debate, and workshops designed to engage and inspire.
In 2017, Berkeleyside was honored by the San Francisco Press Club, winning first-place awards in the digital media division for overall excellence, breaking news, and coverage of the November 2016 election, among other awards. Also in 2017, Berkeleyside Senior Reporter Emilie Raguso was named Journalist of the Year by the NorCal chapter of the Society of Professional Journalists. In 2016, Berkeleyside won an Excellence in Journalism Award from SPJ NorCal for comprehensive coverage of homelessness in Berkeley. Berkeleyside was the winner of the SPJ NorCal Excellence in Journalism Award for Community Journalism in 2013 and 2014.
Berkeleyside Inc. is proud to be a Benefit Corporation (or B Corp), defined as “a type of for-profit corporate entity that includes positive impact on society, workers, the community and the environment.”
Berkeleyside was bootstrapped by a small team of people passionate about local journalism and the need to keep the powerful accountable. Eight years in, we have seven employees and we thrive on a flat organizational structure founded on mutual respect and trust. We encourage all team members to play to their strengths, be self-starters, take initiative, think creatively and relish working in a small, supportive entrepreneurial organization.
Please send your resume and cover letter explaining, briefly, what appeals to you about the position and why you are qualified for the job, to: Berkeleyside Co-Founder Tracey Taylor at firstname.lastname@example.org— Deadline: Feb. 16.
Freelance writers should send story pitches and details of their journalism experience to: email@example.com.