About Berkeleyside

Launched in late 2009 by three journalists, Berkeleyside is Berkeley, California’s independently owned local news site, reporting on Berkeley and the East Bay.

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Readership: A pioneer in the field of online local journalism, Berkeleyside benefits from its large community of engaged readers. In 2017, Berkeleyside has averaged more than 1 million pageviews, and more than 400,000 unique visitors, each month.

Awards: In 2017, Berkeleyside was honored by the San Francisco Press Club, winning first-place awards in the digital media division for overall excellence, for breaking news, and for coverage of the November 2016 election, among other awards. Also in 2017, Berkeleyside Senior Reporter Emilie Raguso was named Journalist of the Year by the NorCal chapter of the Society of Professional Journalists.In 2016, Berkeleyside won an Excellence in Journalism Award from SPJ NorCal for its comprehensive coverage of homelessness in Berkeley. In 2015, Berkeleyside won Best Local Twitter Account in the East Bay from the East Bay Express. Berkeleyside was the winner of the SPJ NorCal Excellence in Journalism Award for Community Journalism in both 2013 and 2014.

Follow us: Read our stories, follow us on Twitter and Instagram, become a fan on Facebook.

Support us: Learn about all the ways you can help support our work (most of them don’t cost a penny!).

uncharted logoBerkeleyside produces the annual Uncharted: The Berkeley Festival of Ideas. Uncharted was founded in 2013 as the Bay Area’s first ideas festival. It brings together some of the world’s great thinkers for two thrilling days of discussion, debate, and workshops designed to engage and inspire. Questions about the festival? Please email Uncharted founder and co-curator Lance Knobel at lknobel@gmail.com.

b-the-changeBerkeleyside Inc. is proud to be a Benefit Corporation (or B Corp), defined as “a type of for-profit corporate entity that includes positive impact on society, workers, the community and the environment.”

Contact Us

The Berkeleyside team is ambitious but small: We need the community’s help to stay informed. We value reader input and do our best to respond to all community queries and ideas in a timely manner.

Send general tips and press releases to tips@berkeleyside.com.

Send public safety tips and questions to crime@berkeleyside.com or text 510-459-8325 with time-sensitive news. Photographs and video are always appreciated.

If you would like to report an error, pitch a story, or have other ideas, email editors@berkeleyside.com.

Submit op-eds to editors@berkeleyside.com. Full guidelines appear here.

To submit an obituary — which we publish at no cost — email editors@berkeleyside.com with text and at least one photograph.

Email Berkeleyside editorial staff:

Lance Knobel, co-founder: lance@berkeleyside.com
Tracey Taylor, co-founder: tracey@berkeleyside.com
Frances Dinkelspiel, co-founder: fdinkelspiel@gmail.com
Emilie Raguso, senior reporter: emilie@berkeleyside.com
Natalie Orenstein, reporter: natalie@berkeleyside.com
Sarah Han, Nosh editor: sarah@berkeleyside.com

Call Berkeleyside: 510-671-0380 (We aim to respond as quickly as possible.)

Berkeleyside address: Berkeleyside Inc., c/o WeWork, 2120 University Avenue, Berkeley CA 94704

Curious about advertising on Berkeleyside? Learn more.

Comments

We want Berkeleyside to reflect the passionate, diverse voices of Berkeley, but we also want it to remain a place of civility and respect for other people. Guidelines for comments are simple: Be relevant, be courteous and argue with issues not people.

Read our full Comments Policy.

Jobs at Berkeleyside

There are currently three openings at Berkeleyside: one full-time job and two short-term internships.

MEMBERSHIP MARKETING MANAGER

Berkeleyside is hiring for an exciting new position. The Membership Marketing Manager will be the point person for Berkeleyside’s significant community of readers and, in particular, our members and investors.

JOB DESCRIPTION

The ideal candidate will be committed to Berkeleyside’s mission of “breaking news and building community.” You’ll be motivated by ambitious goals and you’ll be rewarded for meeting them. And you’ll enjoy being part of an enthusiastic team.

Engaging with our community through our site and at live events is integral to Berkeleyside’s core mission. The job offers the opportunity to work on the front lines of a new phase of journalism: that of community engagement and reader-supported reporting, where news media work to earn and maintain public trust. Berkeleyside has a large, engaged community of readers and we believe the future of our organization lies in that community.

The Membership Marketing Manager  is responsible for overseeing and communicating with Berkeleyside investors, and for growing and communicating with our members. This will be done by cultivating relationships with existing and new members, building the membership base, and planning and executing successful live events and other strategic engagement opportunities.

Berkeleyside members are readers who support our organization with any level of financial contribution. Berkeleyside’s 250+ investors are readers who are investing in our ongoing, pioneering direct public offering. Berkeleyside is the first news organization in the country to take this approach. [Read more about it at Nieman Lab and in the San Francisco Chronicle.]

KEY RESPONSIBILITIES:

  • Create and implement a strategy to generate revenue by recruiting new members and meeting clearly defined targets.
  • Develop member, investor and event attendee databases and mailing lists.
  • Enhance the existing membership program to provide a more compelling offering and encourage growth. This could include members-only events, newsletters, special offers and editorial team access.
  • Help Berkeleyside diversify its membership community, as well as its broader community of readers.
  • Initiate and draft regular membership-building campaigns.
  • Help create an online membership hub, where readers can find out more about membership and its benefits and sign up to become members.
  • Be the point person to answer questions from members and investors.
  • Act as a conduit between members and reporting staff to identify story ideas and potential audience collaborations.
  • Run regular membership revenue reports based on CRM data.
  • Help organize and market Berkeleyside events, including the annual Uncharted Berkeley Festival of Ideas.
  • Help initiate and organize member-only and investor-only live and online events.
  • Initiate and develop new ideas to gain reader trust and support.
  • Be a Berkeleyside ambassador in the community and further afield.

Berkeleyside has achieved a national reputation as a pioneering site for local journalism. Reader engagement with Berkeleyside is already extraordinarily high. We believe the membership program, as well as community engagement, can grow strongly and set the standard for many news organizations.

The strength of our community work prompted an invitation to be studied by, and work with, the Membership Puzzle Project. The project was founded by NYU Professor of Journalism Jay Rosen and pioneering Dutch news nonprofit De Correspondent.

Our innovative work with members and direct public offering (DPO) were recognized with the award of a grant by the Lenfest Institute for Journalism — a nonprofit whose mission is to “develop and support sustainable business models for great local journalism.” Other news sites are looking to follow Berkeleyside’s lead and launch their own DPOs. The Membership Manager will help us do so.

REQUIREMENTS:

  • Marketing experience: You have 3-5 years of experience providing effective sales, and/or operational coordination in a fast-paced, entrepreneurial setting, especially in a revenue-driving role. Membership and/or subscription sales experience is particularly important. Experience running databases (we use Kindful), creating email marketing campaigns (Mailchimp), and managing social media marketing and advertising.
  • Membership program experience preferable: Working on a membership program of some form and building revenue through membership. Comfortable with subscriptions and membership models, setting revenue goals and asking for money.
  • Event planning experience preferable: Helping to initiate event ideas; organizing venues, catering, ticketing, on-site planning, etc.
  • Passion for journalism and local news and being part of a much-loved East Bay community resource.
  • Passion for community engagement and community organizing
  • A self-starter who will relish working as part of a small team in a fast-paced, entrepreneurial environment.
  • Ability to multitask and prioritize.
  • Impact-driven: You have experience measuring yourself against goals.
  • Methodical: Your working style is about creating order and planning ahead. You think systematically and excel at establishing elegant processes.
  • Skilled communicator: You’re a great listener, and an effective speaker and writer. You are empathetic, confident and resourceful when reaching out to new people, and great at developing relationships with a wide range of people with different styles. You listen carefully to what is said (and what isn’t said) and you bring those signals into your solutions and your collaborations.
  • Detail-oriented: You have excellent organizational skills, and are adept at anticipating and resolving issues before they problems. You like creating structure in your work.
  • Flexibility: You are able to manage a diverse set of team needs, and aren’t phased by stepping out your comfort zone to help the team reach its goals.

DETAILS

This is a full-time position. Berkeleyside’s offices are in downtown Berkeley. Berkeleyside is an Equal Opportunity Employer — people of color, people with disabilities, and LGBT candidates are strongly encouraged to apply. We are committed to a diverse workplace, and to supporting our staff with ongoing career development opportunities, including in-house mentoring and external training. Salary will be commensurate with experience. Benefits include health insurance; 401 (k) retirement savings scheme; flexible work hours; being based out of co-working space WeWork with its cool working spaces, free coffee, tea on on-tap beer; and working within a small friendly, collaborative team.

ABOUT BERKELEYSIDE:

Launched in late 2009 by three journalists, Berkeleyside is Berkeley, California’s independently owned local news site, reporting on Berkeley and the East Bay. A pioneer in online local journalism, in 2017 Berkeleyside averaged more than 1 million pageviews and more than 400,000 unique visitors monthly.

Berkeleyside produces the annual Uncharted: The Berkeley Festival of Ideas. Uncharted was founded in 2013 as the Bay Area’s first ideas festival. It brings some of the world’s great thinkers to Berkeley for two thrilling days of discussion, debate, and workshops designed to engage and inspire.  

In 2017, Berkeleyside was honored by the San Francisco Press Club, winning first-place awards in the digital media division for overall excellence, breaking news, and coverage of the November 2016 election, among other awards. Also in 2017, Berkeleyside Senior Reporter Emilie Raguso was named Journalist of the Year by the NorCal chapter of the Society of Professional Journalists. In 2016, Berkeleyside won an Excellence in Journalism Award from SPJ NorCal for comprehensive coverage of homelessness in Berkeley. Berkeleyside was the winner of the SPJ NorCal Excellence in Journalism Award for Community Journalism in 2013 and 2014.

Berkeleyside Inc. is proud to be a Benefit Corporation (or B Corp), defined as “a type of for-profit corporate entity that includes positive impact on society, workers, the community and the environment.”

Berkeleyside was bootstrapped by a small team of people passionate about local journalism and the need to keep the powerful accountable. Eight years in, we have seven employees and we thrive on a flat organizational structure founded on mutual respect and trust. We encourage all team members to play to their strengths, be self-starters, take initiative, think creatively and relish working in a small, supportive entrepreneurial organization.

TO APPLY

Please send your resume and cover letter explaining, briefly, what appeals to you about the position and why you are qualified for the job, to: Berkeleyside Co-Founder Tracey Taylor at tracey@berkeleyside.com— Deadline: Feb. 16.

 

Freelance writers 

Freelance writers should send story pitches and details of their journalism experience to: editors@berkeleyside.com.

News about Berkeleyside

Nov. 2017: Berkeleyside wins Excellence, other SF Press Club awards

Berkeleyside was honored for overall excellence by the San Francisco Press Club. The Berkeleyside team won first-place awards in the digital media division for overall excellence, for breaking news, for coverage of the November 2016 election, for Frances Dinkelspiel’s series on the Premier Cru scandal, for Emilie Raguso’s feature on an injured bicycle rider, and Alix Wall’s story on Rubicon Bakery, among other awards. Read more about the awards.

Nov. 2017: Emilie Raguso named Journalist of the Year

Berkeleyside Senior Reporter Emilie Raguso was named Journalist of the Year by the NorCal chapter of the Society of Professional Journalists. “A reporter with deep knowledge of the community, Raguso is dedicated to exploring the longterm implications of local events,”SPJ NorCal wrote in its release about the award. “Her work also explores the local impact of state and national level decisions. As a senior​ ​reporter, she covers several beats including crime, land use and local government, and doggedly tracks down the information her readers need. Raguso is there for the breaking news and for the follow up stories. The board commends Raguso, whose work provides the kind of nuance, context and depth that are increasingly rare in community journalism.” Read more about the honor, and watch Raguso receiving the award.

Oct. 2017: Berkeleyside’s fifth Uncharted Berkeley Ideas Festival

Berkeleyside’s held its fifth annual two-day ideas festival, Uncharted: The Berkeley Festival of Ideas, on Oct. 27-28 at the Peet’s Theater at Berkeley Rep and the Freight & Salvage in downtown Berkeley. This year, Helena Brantley joined Lance Knobel at the helm as co-curator. Highlights included Joan Williams on class cluelessness, Ronald Rael on the architecture of border walls, and Rick Wilson on why “everything Trump touches dies.” The festival was attended by more than 400 people, many of whom came to its opening-night party at the Brower Center, participated in the new Living Room Conversations workshops hosted by JCC East Bay, and patronized the festival’s popup book store managed by Books Inc. In a feedback survey, 57% of festival-goers said the event was “Excellent” and 29% said it was “Very Good. ” Over 70% said they’d be very likely to recommend the festival to their friends. Read a recap and browse the photo galleries. Want to know more? Email Lance Knobel at lknobel@gmail.com

Sept. 2017: Lenfest Institute awards Berkeleyside grant 

The Lenfest Institute for Journalism  — a newly formed nonprofit whose mission is “to develop and support sustainable business models for great local journalism” — awarded Berkeleyside a $60,000 grant to create an open-source “Reader Revenue” tool-kit to help other local newsrooms around the country explore raising capital through a DPO. Berkeleyside Co-Founder and Managing Editor Tracey Taylor is driving the project and went to Philadelphia in October to meet with Lenfest and its other grant winners. Taylor was also invited to speak about Berkeleyside’s pioneering direct public offering at the 2017 Online News Association’s annual conference in D.C. Want to know more? Email Tracey Taylor at traceyktaylor@gmail.com

July 2017: Berkeleyside joins Facebook Journalism Project

Berkeleyside was invited to become a member of the Facebook Journalism Project whose goal is to establish stronger ties between Facebook and the news industry. Facebook says it is collaborating with news organizations to develop products, learn from journalists about ways it can be a better partner, and work with publishers and educators on how it can equip people with the knowledge they need to be informed readers in the digital age. Want to know more? Email Lance Knobel at lknobel@gmail.com

June 2017: Berkeleyside joins Membership Puzzle Project

Berkeleyside was invited to become part of the Membership Puzzle Project — founded by New York University Professor of Journalism Jay Rosen and pioneering Dutch news nonprofit De Correspondent — which is exploring the whys and ways of having readers become members. Want to know more? Email Tracey Taylor at traceyktaylor@gmail.com

Nov. 2016: Berkeleyside launched Direct Public Offering

Seven years after three veteran journalists launched Berkeleyside, the independent news startup invited its readers to become shareholders through a Direct Public Offering (DPO). Berkeleyside is the first news organization in the country to do a DPO. Its goal is to raise $800,000 to invest in the business so it can build on, and improve how it serves Berkeley and the East Bay. The funds enable Berkeleyside to hire a second full-time reporter, invest in more in-depth journalism, redesign the site to be more responsive and mobile-friendly, and expand its sales and marketing efforts. The DPO had raised $600,000 from 233 investors by Nov. 2017 and aims to close by March 2018. Visit Invest.Berkeleyside.com for details. Want to know more? Email Lance Knobel at lknobel@gmail.com