Berkeley's sugary drink consumption has dropped 21% in the wake of the city's soda tax, says study.
A new Berkeley "panel of experts" charged with allocating money collected from the city's new soda tax met for the first time Tuesday night.
Berkeley's soda tax generated $116,000 in revenue in its first month of operation, city officials and advocates said Monday.
The city of Berkeley has put out a call for experts interested in joining a new advisory panel to set spending priorities for “soda tax” dollars approved by voters in November.
The city of Berkeley was basking in glory Wednesday over its passage of the nation’s first soda tax, an accomplishment that the beverage industry dismissed as just a whacky — and inconsequential — victory.
2014 will go down in history as the most expensive election ever held in Berkeley, with around $3.6 million spent on two ballot items alone.
On Nov. 4, Berkeley voters will show where they stand on Measure D, the so-called Soda Tax. The proposed tax on sugary beverages has been one of the most hotly debated Berkeley issues in the city’s history, and certainly one that has brought in record levels of campaign expenditure. The No on Measure D lobby has spent $2.3 million in an attempt to defeat the tax, according to campaign finance reports. Former New York mayor Michael Bloomberg has contributed $532,071 in support of the soda tax. (That includes $265,235 for network advertising for commercials during the World Series, $96,836 for cable ads, and a cash donation of $170,000 to the Yes on Measure D effort.) UC Berkeley’s Robert Reich has been vocal in his views — writing a blog post about the issue titled “In its battle with Big Soda, Berkeley may once again make history,” and shooting a video on the same subject.
Former New York City Mayor Michael Bloomberg, who fought unsuccessfully to establish a cap on the size of soda portions sold in that city, has donated $85,000 to the Yes on Measure D campaign.
Any traveler who walked into the Ashby BART station Wednesday night would have been barraged by “No on Measure D” ads. They were plastered on the walls across from the trains, pinned to spaces near the ticket machine, and laid out on the floor of the station.
I am a strong supporter of Measure D, the sugary beverage tax, but recently I was recruited to help the No on D campaign. In exchange for my participation, I received $100 and a behind-the-scenes look at what the single largest political contribution in Berkeley’s history is paying for.
The beverage industry in recent days contributed another $600,000 to its fight to defeat Measure D, a proposed tax in Berkeley on sugary beverages, bringing the amount it has given so far to $1.4 million.
The political arm of the American Beverage Association donated $500,000 on Sept. 16 to fight a proposed tax on sugary beverages in Berkeley.