Berkeley's soda tax generated $116,000 in revenue in its first month of operation, city officials and advocates said Monday.
The tally is in: the campaign surrounding Measure D, the one cent per ounce tax on sugary beverages, cost $3,374,155, according to recently filed campaign statements.
Dollar Tree stores in Berkeley have stopped selling soda because of the city's new tax on sugar-sweetened drinks.
The city of Berkeley was basking in glory Wednesday over its passage of the nation’s first soda tax, an accomplishment that the beverage industry dismissed as just a whacky — and inconsequential — victory.
Michael R. Bloomberg, the former mayor of New York City, contributed another $285,000 in support of the Yes on Measure D campaign in the last few days, bringing his total contribution to $370,000. More may be coming, according to Howard Wolfson, his senior aide.
Any traveler who walked into the Ashby BART station Wednesday night would have been barraged by “No on Measure D” ads. They were plastered on the walls across from the trains, pinned to spaces near the ticket machine, and laid out on the floor of the station.
The beverage industry in recent days contributed another $600,000 to its fight to defeat Measure D, a proposed tax in Berkeley on sugary beverages, bringing the amount it has given so far to $1.4 million.
The political arm of the American Beverage Association donated $500,000 on Sept. 16 to fight a proposed tax on sugary beverages in Berkeley.